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Understanding the “why’s” of your Email Performance with Atomic Reach’s New Email Module [Product Update]

Michael is the Content Strategist at Atomic Reach, an all-in-one enterprise platform built to boost content performance. He is on a mission to empower marketers with actionable data so they make more informed decisions about their content strategy.

Article Updated September 14, 2018.

It’s true that a picture is worth 1000 words – but a great email can deliver you a new customer in just 100.

When you’re dealing with such a compact, often templated form of communication, understanding the why’s of your performance is critical to ensuring that you make every word count.

To do that efficiently, you need to look beyond the tired and stale metrics of simple open and click rates and take a deeper dive into what makes those opens and clicks happen.

What length of subject line gets you more opens? How does your word count effect click-throughs? Are your customers more likely to respond to warm, personalized emails, or do they prefer you to stick to the facts?

Atomic Reach can now let you know – plus a lot more.

 Atomic Reach Email Module Screenshot 

Whether you need to prove the ROI of your email marketing efforts, gain a better understanding of your audience, or are looking to efficiently craft copy that consistently converts, using these data-powered analytical measures can give you a deeper insight into the how’s and why’s of your email performance.

Our new module, currently available in beta for our HubSpot and MailChimp users exclusively, brings a new perspective to one of the most tried and true methods of online communication.

While top performing email marketers can see over $70 return for every $1 spent, low performers see only $5 per dollar. Properly executing your email campaigns shows direct correlation to ROI, and to your bottom line – so make sure you’re doing it right, every time. Atomic Reach can help!

Want to get an exclusive sneak peek at what our new email module can offer? Speak with our team today!

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