Though it may not always sound like it, blogging can be hard work! It can be so easy to get discouraged when something that seems so simple isn’t nearly as easy as you thought it would be. Never fear--we’re here to help! Whether you’re about to embark on your first blog or are taking time to improve one you already have, here are five common blogging mistakes to keep an eye out for!
There is really no excuse for a brand not to have some sort of social media presence. After all, more potential customers are using it as a way to determine their purchases than ever before, and to not reach out to them is simply a wasted opportunity. Though it’s extremely easy to make various social media accounts, it’s perhaps not so easy to determine how to properly spread your efforts. So, here are five social media statistics to help you decide what to post and where in order to boost your online marketing strategy:
Discovering more about your online audience, their needs and habits
Know your Audience: Who are they?
Understanding the demographics of your audience is essential for your business. It allows you to zero in on the social networks they are active on, which ensures that your content will be seen by the right people and your audience will grow by attracting the right kind of people.
By 2014, it is predicted mobile internet will take over desktop internet usage. If you have a large readership that reads your content with a laptop, just imagine how much bigger your audience can grow just by making your blog available and mobile-friendly for mobile users. Right now, global mobile traffic represents roughly 13% of Internet traffic [Forbes]. Adapting to this increase of mobile users, bloggers and online publishers should invest in expanding and improving their websites and blogs for mobile users.
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The buzz of creating a Facebook Page for businesses and organizations is not something new. From your local businesses to big international corporations, Facebook has been an essential marketing vehicle to virtually connect with your customers and promote your organization. To optimize the use of a Facebook Page, you certainly want to post frequently. Unfortunately, an average Facebook Business Page post reaches only 16% of Fans, according to TechCrunch.