Creating useful content in interactive formats is the cornerstone of every successful and ROI-driven digital marketing campaign. These rules are no different in healthcare business either. In fact, healthcare and wellness content marketers have added responsibilities -- adhering to the stringent HIPAA regulations. In an increasingly competitive healthcare marketing scenario, content marketers should know where they should focus their efforts to get optimum ROI. What works for one healthcare industry may not work for another.
The year 2016 has seen some groundbreaking developments in content marketing. With increasing adoption of ad-blockers, Google’s renewed resolve to punish annoying pop-ups, and major social media companies – Facebook, Instagram, Twitter – launching a live video feature, content marketing in 2017 will never be the same again.
During the past few years, marketers have started expanding beyond traditional blog posts.
Topics: tools, video, animated video, animation, brand, branding, budgeting, Content Marketing Strategy, creative assets, design, designers, go viral, graphic design, infographic, live video, marketing, marketing strategy, media, Technology, text video, tutorial, video content, video marketing, viral content
When starting or growing a business, the "fake it 'til you make it" approach may work most of the time. However, you really do have to educate yourself about the latest and greatest technology in order to successfully market your business for the long haul.
Topics: SEO, analytics, Content Marketing Strategy, Conversions, data management, demographic, digital, digital marketing, marketing, marketing technology, marketing tools, martech, Small Business, smb, Social Media, social media analytics, Technology, video marketing