The year 2016 has seen some groundbreaking developments in content marketing. With increasing adoption of ad-blockers, Google’s renewed resolve to punish annoying pop-ups, and major social media companies – Facebook, Instagram, Twitter – launching a live video feature, content marketing in 2017 will never be the same again.
During the past few years, marketers have started expanding beyond traditional blog posts.
Topics: tools, video, animated video, animation, brand, branding, budgeting, Content Marketing Strategy, creative assets, design, designers, go viral, graphic design, infographic, live video, marketing, marketing strategy, media, Technology, text video, tutorial, video content, video marketing, viral content
As the midpoint of another decade passes, digital marketing heroes have yet another wave of social media trends to be aware of.
Adding some competition into the social media mix, Instagram recently announced the addition of videos to their popular photo-sharing app. As a direct competitor to Twitter's year-old Vine application, Instagram's 130 million users will now have the ability to post 15 second long videos to their profile (filters and all). A study done by social media analysts at Simply Measured, suggested that videos posted by brands on Instagram have twice the level of engagement to photos. With an increasing number of brands integrating Instagram into their content marketing strategy, how will brands start to utilize Instagram's new video application? Here are some ways brands have already taken advantage of video on Instagram.
Creating content is challenging; creating content that resonates with target audiences and captures a broad spotlight is extra-challenging.