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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    6 Ways to Suck at B2B Twitter Marketing (and How Not to)

    Social media tools, especially Twitter, provide a powerful channel for B2B marketing to generate leads, boost ROI and connect with customers. From Brand Watch to Social Media Today, every social media influencer highly recommends leveraging the micro-blogging platform to drive your B2B marketing campaign. In fact, Nielsen’s new 2016 Social Media Report has found that consumers are now spending 5.5 hours each week on social media, becoming savvier than ever. It says social media is the new megaphone for consumers whom businesses must take “very seriously” or risk damaging their hard-earned repute.

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    Topics: Twitter marketing, b2b marketing, Social Marketing, Social Media

    Why We Ended Our Twitter Chat #AtomicChat

    Hosting Twitter chats (#AtomicChat) for our business, Atomic Reach, has been an incredible experience for both networking and marketing.

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    Topics: Sales & Marketing, twitter chat, twitter chats, Twitter marketing, community, community management, Content Marketing Strategy, Conversions, online marketers, online marketing, smm, Social Media, social media marketing, Startup, twitter campaigns, twitter hashtags

    Warsan Amin Launches Outstanding Digital Media Strategy For Biomedical Zone

    What does it take to go from volunteer social media manager to the Digital Media Strategist of a health technology startup hub?

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    Topics: Sales & Marketing, smart technology, Twitter marketing, biomedical, Content Marketing Strategy, Conversions, digital media, digital media strategy, health technology, healthcare, internet of things, interview, medical technology, medtech, Ryerson University, Social Media, social media marketing, Startup, Technology, toronto, twitter