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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Use Twitter for B2B Lead Generation

    With a mind-boggling 500,000,000 tweets per day, Twitter has evolved into a must-have tool for B2B marketers. An upward movement in Twitter’s advertising revenue per 1000 timeline views indicates B2B marketers are constantly turning to Twitter for their lead generation campaigns.

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    Topics: Sales & Marketing, Content Marketing Strategy, Social Media, social media marketing, twitter, profile optimization

    5 Secret Twitter Hacks for Smart B2B Marketers

    With over 500 million Tweets sent every single day, Twitter is one of the most powerful marketing tools for B2B businesses. According to research, there are over 288,000 CEOs who tweet to connect with their target audience, establish influence and demonstrate thought leadership. Similarly, around 366,000 startup founders leverage this powerful marketing tool to grow their influence and nurture their brands.

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    Topics: Sales & Marketing, Content Marketing Strategy, marketing, prospecting, sales, twitter

    How to Use Twitter for Effective B2B Marketing

    Gone are the days when Twitter used to be a micro-blogging platform where many would simply air their thoughts. From 5,000 tweets per day in 2007 to a staggering 500,000,000 tweets per day, Twitter has morphed into a mammoth brand-building platform for both consumers and B2B marketers today. Unsurprisingly, as per research by BrandWatch, Twitter is the top social platform for B2B brand mentions with 73% of them happening on the site.

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    Topics: audience, Social Media, social media marketing, twitter

    Warsan Amin Launches Outstanding Digital Media Strategy For Biomedical Zone

    What does it take to go from volunteer social media manager to the Digital Media Strategist of a health technology startup hub?

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    Topics: Sales & Marketing, smart technology, Twitter marketing, biomedical, Content Marketing Strategy, Conversions, digital media, digital media strategy, health technology, healthcare, internet of things, interview, medical technology, medtech, Ryerson University, Social Media, social media marketing, Startup, Technology, toronto, twitter

    How to Create a Successful Twitter Hashtag for Your Cause

    Twitter is a powerful marketing tool to start a cause and promote it to the target audience.

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    Topics: SEO, social selling, hashtag, hashtags, Small Business, smb, social cause, Social Media, social media campaigns, social media marketing, social media selling, social movement, Target Audience, twitter, twitter campaigns, twitter hashtags

    Deck Your Editorial Calendar with Awesome Content

    Holidays can be stressful, both at home and in your business. The key to relieving at least some of that stress can come from planning ahead. And one way to plan ahead, at least in your content marketing, lies in a solid, well maintained content calendar.

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    Topics: Uncategorized, blogging strategy, branding, competitions, content calendar, Content Marketing Strategy, contests, Conversions, december, facebook, hashtag, holiday, holiday greetings, marketing, marketing calendar, marketing strategy, research, seasonal content, teamwork, twitter, win, writing tips

    Should You Make The Leap Into Full-Time Freelance?

    Every Monday at 9pm Atomic Reach hosts #AtomicChat where our special guests talk about their experiences in content marketing. They interact with our energetic and passionate community of freelancers, bloggers, content marketers, content creators and curators, business owners, and more! We get to learn from the best of the industry and be excited for Monday's again.

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    Topics: self-employed, twitter chat, Uncategorized, writing, articles, blogging, consultant, consultation, Content Marketing Strategy, Conversions, freelance, time management, twitter, work from home, work-life balance

    4 Compelling Tips To Help You Engage With Others on #Twitter

    Twitter is really, really busy and competitive.  In a matter of seconds, your tweet is there and then gone, replaced in the feed with someone else's tweets.

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    Topics: engagement, Social Media, twitter

    6 Noteworthy Ways to Drive Shares for Your Content

    I hit 'share' on my content but no one is clicking, why?

    What elements within a social media update should be optimized for maximum visibility?

    The key to getting your content shared is to make sure it's shareable. If it's optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways to help make your content go viral.

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    Topics: share, audience, Content Marketing Strategy, facebook, image, linkedin pulse, Pinterest, Social Media, Stumbleupon, Tweet, twitter

    How to Create Compelling Content That Converts

    I recently read an insightful blog post by Jean of Kapost suggesting that "a laissez-faire approach to creating content won’t cut it anymore". New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don't pull audience interest like they once did.

    It seems that the revolution of content marketing is producing content clutter which in turn results in content fatigue. To combat this, marketers must innovate and delight their audience with new forms of content.

    So how do we push through the clutter and create content to stimulate engagement with our target audience?

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    Topics: audience, Content Marketing Strategy, facebook, headline, Pinterest, Social Media, title, twitter