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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    9 Top Link Building Techniques You'll Need For 2017

    Link building is an age-old technique in Search Engine Optimization. However, the technique went through a massive transformation after Google overhauled its search algorithm to rank sites based on their quality rather than the volume of links they had.

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    Topics: Sales & Marketing, search, SEO, blog tips, blogger, blogging, community building, Content Marketing Strategy, google+, google search, link building, linking, marketing, marketing strategy, outreach, Small Business, smb, traffic

    How to Create Highly Clickable CTA Buttons

    In the midst of a meeting to reconstruct our website, we soon realized that this would be an immense team and time investment. Both of which we didn't possess.

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    Topics: Sales & Marketing, button design, buttons, call to action, click through rate, Content Marketing Strategy, Conversions, copy, copywriting, ctr, design, Lead Generation, marketing, prospects, sales, traffic, web design, writing tips

    'Why I Blog' With Mark Evans

    This is a guest post by Mark Evans. Mark Evans is a marketing and brand storytelling consultant. He blogs at markevans.ca/blog. Mark recently published a book, Storytelling for Startups, which provides entrepreneurs with strategic and tactical guidance to embrace the power of story-driven marketing.

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    Topics: blog, Content Marketing Strategy, traffic

    Three Easy Ways to Increase the Quality of Your Content

    I know what you’re thinking: quality is a pretty all-encompassing term. And you’re right, it is, which is why I think it can be a difficult topic to approach when it comes to your own blog. After all, so many different things go into the quality of a blog post... where could you possibly start? Well, fear not! Here are three easy ways to increase the quality of your blog content!

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    Topics: SEO, tips, writing, bloggers, blogging, Content Marketing Strategy, Conversions, traffic

    Human vs. Machine: Should bloggers write for search engines or their readers?

    In an era of search engine optimization (SEO), bloggers and online writers are faced with the challenge of pleasing both search engines and their readers. With this new challenge has come new debates on whether to write for SEO or the readers themselves. To make it even more complicated, search engines are constantly changing their algorithms, which can explain changes in rankings and website traffic. With this in mind, many content marketing experts have concluded that quality content is king and producing high quality content pleases both readers and search engines alike.

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    Topics: SEO, bloggers, Content Marketing Strategy, external links, internal links, keywords, online readers, online writers, readers, search engine optimization, search engines, traffic, website traffic, word variation

    Don't Panic: Why Yahoo Buying Tumblr Isn't the End of the World

    If there’s one thing that’s been driving me slightly up the wall this past week, it’s been hearing about the horrors of Yahoo buying Tumblr.

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    Topics: Yahoo, bloggers, blogging, Content Marketing Strategy, Conversions, gif, traffic, Tumblr, twitter

    Five Tips For A Successful Blog

    Just about anyone can create a blog nowadays. It’s an easy and fun way to share your interests with an audience, and convey your thoughts and opinions on anything from specific topics to life in general. That being said, it may be easy to create a blog, but it’s a lot harder to create a successful blog. In spite of the multiple business blogs in the US, only about 35% were updated on a monthly basis in 2012 - and that’s only once per month! Here are some helpful blogging tips to not only help you create a blog, but to keep it up and running (click on the thumbnails to enlarge).

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    Topics: bloggers, blogging, Content Marketing Strategy, Conversions, traffic

    Why Referral Traffic is More Important Than Visitors

    Just this month, Pinterest beat out Twitter and StumbleUpon in generating referral traffic. According to Shareoholic, the visual curation platform climbed from 0.85% in January to 1.19% in June, an increase of 0.34%. This is impressive considering how both Twitter and StumbleUpon, which are both considerably more established are based on the concept of referrals: to direct visitors elsewhere.

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    Topics: Content Marketing Strategy, google+, Penguin Update, Referral, Social Media, Social Sharing, traffic

    How Content Curation Enhances SEO

    Content is king.

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    Topics: SEO, Content Marketing Strategy, Conversions, curation, google+, Panda, Penguin, traffic

    Bloggers Leigh and Meg See Significant Spikes in Traffic Contributing to Atomic Reach and SavvyMom

    In continuation of the great feedback we’ve been receiving, Atomic Reach would like to share Leigh and Meg’s experience with our platform and SavvyMom. Leigh and Megan are fun and whimsical sisters who have six children between the two of them! As mommy bloggers of Me and Meg, they write about quirky anecdotes and the daily happenings of their lives, including birthdays, misspelt names and family events.

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    Topics: blogger, Content Marketing Strategy, mommy blogger, parenting, SavvyMom, SavvyStories, traffic