Content marketing is arguably the most effective marketing tool today, used by a staggering 88% of B2B marketers around the world.
As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all.
Topics: Sales & Marketing, artificial intelligence, big data, buyer behavior, case studies, consumer behavior, Content Marketing Strategy, data and marketing, marketing, marketing metrics, marketing performance, marketing technology, martech, podcast, podcasting, predictive analytics, sales, sales decisions, Technology, tracking
Engagement is a major goal in many content strategies. Engagement can be a bit slippery to track, so finding good metrics isn’t always straightforward.
Topics: tracking metrics, writing, Content Marketing Strategy, Conversions, engagement, google analytics, marketing strategy, performance, Small Business, smb, Social Media, Technology, tracking, tracking performance