Content marketing is arguably the most effective marketing tool today, used by a staggering 88% of B2B marketers around the world.
During the past few years, marketers have started expanding beyond traditional blog posts.
Topics: tools, video, animated video, animation, brand, branding, budgeting, Content Marketing Strategy, creative assets, design, designers, go viral, graphic design, infographic, live video, marketing, marketing strategy, media, Technology, text video, tutorial, video content, video marketing, viral content
As a marketer who crafts content for the online world, I often question whether or not I’m being heard.
Topics: Sales & Marketing, smart technology, software, tools, artificial intelligence, blogging, computer science, Content Marketing Strategy, digital marketing, email marketing, email marketing campaign, hiring, intelligent technology, job listening, marketing, martech, online marketing, online software, predictive analytics, Social Media, Technology, writing tips
Writing is an art, not a science. We remember that all too well when the time comes to sit down and write. It seems the writing process is full of challenges that never seem to go away. We’ve all wished at some point for a secret formula to help us overcome them! Well keep on reading and I’ll share strategies on how to overcome some of the biggest challenges in your writing process: procrastination and writing original content.
Writing distractions are abundant with social media, new technologies, and even in the real-world. You are writing on-the-go, using web and mobile apps to help you write better, and tools that look into your analytics to tell you when to share your content.
Whether you're a talented, practiced, or new writer, there have been times where you could have used a little bit of help. Being a great writer takes discipline, dedication, curiosity, and creativity. It’s a bonus if you’ve got social media and web design experience too.
You know who your audience is, you’ve been writing for them for a few years now, and yet your writing feels off. In a competitive industry of bloggers, online writers, copywriters, freelancers, and content marketers we face stagnation. We don’t know if our writing is improving, degrading, or simply blending in with the crowd. There are tools (like AtomicWriter!) to help, and thousands of blogs publishing and republishing writing advice, but how do we become better if we’re already seasoned writers?
I found both conferences energizing, interesting and super exciting. And I only saw two key note speeches and one session across both events combined.
Since we were sponsors at both events, my primary responsibility was at our booth speaking with potential customers. Needless to say I didn't get out much to participate and attend the sessions. Then what was so exciting and interesting?
With a rapid increase in social media and the quantity of content online, people are spending more and more time with their digital counterparts. People want to receive quality information quickly. This is where content curation comes in.