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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    3 Ways Machine Learning Makes Your Content More Effective

    Recently, an AI from Deep Mind called Alpha Go beat the 5th ranked Go player in the world, a feat that most thought was about a decade off. That's the way things are going these days in the world of machine learning and artificial intelligence.

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    Topics: Content Marketing Strategy, data science, marketing, Small Business, smb, target market, Technology

    The Benefits of Crowdsourcing for Content Marketing

    By now, most of you are well aware of Toronto Mayor Rob Ford’s alleged crack addiction.If you’re familiar with this news story, you’re probably also familiar with the crowdsourcing site which has successfully raised the $200,000 needed to purchase the alleged video depicting the mayor smoking what appears to be crack-cocaine. The success of this campaign got me thinking about how crowdsourcing can be applied to content marketing.

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    Topics: Content Marketing Strategy, Conversions, crowdsourced, crowdsourcing, crowdspring, target market