Storytelling is an Art. As a business, when you tell a story about your values, products or solutions, it paints a picture and allows your audience to connect with your business.
When your audience hears a relatable story or similar anecdote to their real life experiences, they are intrigued and establish a connection with your brand.
Storytelling not only enhances the perception of your brand, but when executed correctly can actually impact your business. Neil Patel states, "62% of B2B marketers rated storytelling as an effective content marketing tactic in 2017".