You may have heard that 80 or 90% of the world's data has been generated in the last two years. Well, guess what?
Content marketing is not just about telling a great story, but rather, the marriage between a great story and its value and relevance to the audience that we serve.
As marketers, it is within our mandate to establish ourselves and by extension our brand as thought leaders, with an intent to create a stronger connection with our clients and community. To achieve our success we spend an inordinate amount of time thinking about the topics and themes that will form our content.
However, how much time do we truly spend thinking about our audience – and more specifically our audience in the context of “real people”?
Everyone has a story and each story is unique to their own journey and destination. We all want immediate gratification and that translates to the here and now. We demand results in our everyday activities so when it comes to the debate of which is more important, we get told it is the journey, however, we are all focused on the destination.