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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Disciplines of a Successful Social Sales Person

    These days, it's all about social media. Whether you use it for socializing, event-planning or simply sharing photos of the amazing meal you've just prepared, platforms like Facebook, Twitter and Instagram have got us all hooked.

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    Topics: social selling, Social Media

    How to Create a Successful Twitter Hashtag for Your Cause

    Twitter is a powerful marketing tool to start a cause and promote it to the target audience.

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    Topics: SEO, social selling, hashtag, hashtags, Small Business, smb, social cause, Social Media, social media campaigns, social media marketing, social media selling, social movement, Target Audience, twitter, twitter campaigns, twitter hashtags

    5 Amazing Social Selling Infographics You Need to Know About Now

    It's 2014 and the sales game has changed drastically. Welcome to the age of social selling.

    For sales people, this means cold calling is not as effective anymore.

    Based on a study conducted by GE Capital Retail Bank here's why you've got to change the way you sell:

    • 81% of people look at products online before making a purchase
    • 60% of consumers start their research with a search engine before heading to a specific website
    • 79% of shoppers feel empowered by technology because it provides access to information

    According to a recent report by Pardot, 72% of buyers who plan to purchase a business product begin their research with a Google search. Besides Google, B2B buyers also use personal networks (15.5%)  and LinkedIn (2.5%).

    To maximize success, you've got to get with the times to drum up new business.

    Here is a collection of some of the most recent and best infographics related to the social selling industry. Get out there and generate some leads using social media!

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    Topics: social selling, Content Marketing Strategy, Conversions, infographic, Lead Generation