Gone are the days when Twitter used to be a micro-blogging platform where many would simply air their thoughts. From 5,000 tweets per day in 2007 to a staggering 500,000,000 tweets per day, Twitter has morphed into a mammoth brand-building platform for both consumers and B2B marketers today. Unsurprisingly, as per research by BrandWatch, Twitter is the top social platform for B2B brand mentions with 73% of them happening on the site.
Influencer marketing is a type of marketing which focuses on a few key social media influencers rather than a group of consumers. While traditional marketing is more about creating promotional campaigns in order to influence consumers and their decision-making process, influencer marketing offers a competitive edge since it gives credence to your products/services.
If you want to be a successful blogger, you must master how to communicate with other bloggers across social media channels.
Topics: Thought Leadership, blogger, blogging, brand awareness, brand growth, Content Marketing Strategy, Conversions, engagement, inbound marketing, influencers, Lead Generation, online engagement, Social Media, social media marketing
As of October 2016, LinkedIn boasted 467 million registered users.
Topics: Sales & Marketing, business growth, career growth, Content Marketing Strategy, Conversions, industry thought leader, linkedin marketing, professional growth, Social Media, social media marketing, Thought Leader, traffic generation, website traffic
Content marketing is arguably the most effective marketing tool today, used by a staggering 88% of B2B marketers around the world.
*This is an updated post
Topics: Sales & Marketing, social media manager, branding, community growth, community manager, Conversions, digital marketing, engagement, Lead Generation, marketing, online marketing, sharing, Small Business, smb, Social Media, social media campaigns, social media marketing, social media strategy, website traffic
According to We Are Social, there are 2.3 billion active social media users.
Topics: social media networks, brand manager, community manager, Conversions, marketing manager, Social Media, social media marketer, social media marketing, social media platform, social media strategist, social media strategy
Hosting Twitter chats (#AtomicChat) for our business, Atomic Reach, has been an incredible experience for both networking and marketing.
Topics: Sales & Marketing, twitter chat, twitter chats, Twitter marketing, community, community management, Content Marketing Strategy, Conversions, online marketers, online marketing, smm, Social Media, social media marketing, Startup, twitter campaigns, twitter hashtags
As a marketer who crafts content for the online world, I often question whether or not I’m being heard.
Topics: Sales & Marketing, smart technology, software, tools, artificial intelligence, blogging, computer science, Content Marketing Strategy, digital marketing, email marketing, email marketing campaign, hiring, intelligent technology, job listening, marketing, martech, online marketing, online software, predictive analytics, Social Media, Technology, writing tips
What does it take to go from volunteer social media manager to the Digital Media Strategist of a health technology startup hub?
Topics: Sales & Marketing, smart technology, Twitter marketing, biomedical, Content Marketing Strategy, Conversions, digital media, digital media strategy, health technology, healthcare, internet of things, interview, medical technology, medtech, Ryerson University, Social Media, social media marketing, Startup, Technology, toronto, twitter