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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Use LinkedIn for B2B Marketing

    Even though LinkedIn has a staggering 430 million users, many businesses still perceive it as a platform that ONLY serves the purpose of connecting employers with their prospective employees. However, LinkedIn is much more than just a networking platform for employers and job seekers. According to a study by Demand Wave, LinkedIn is the most sought-after platform for lead generation and sales for B2B marketers across all social media channels.

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    Topics: Sales & Marketing, Content Marketing Strategy, Conversions, Lead Generation, Social Media, social media networking