Marketing mistakes aren’t unusual. Nearly all brands go astray in an effort to stand out and do it differently. However, when your marketing team goofs up on social media, it rarely goes unnoticed or scot-free. 2017 is far being from over, but we’ve seen a flurry of faux pas by big brands. Here’s a list of some of the major social media fails and how they affected the brands.
Social media is something that has been a part of our daily lives. From Facebook, Twitter and Instagram, we use social media as a part of our daily activities. But whether or not we can use social media to drive leads towards our business is a different story.
These days, it's all about social media. Whether you use it for socializing, event-planning or simply sharing photos of the amazing meal you've just prepared, platforms like Facebook, Twitter and Instagram have got us all hooked.
The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.
The B2B social media marketing industry has been growing exponentially over the past few years. As per a study by Content Marketing Institute, as many as 93% of B2B companies embrace social media marketing as a potential tactic to generate leads and build positive narratives around their brand and products. In fact, 54% of B2B companies said they successfully generated leads from their social media campaigns. However, there are still many B2B companies that are unable to see any impressive ROI from their social media efforts. Are you one of them? Chances are you have been following ineffective and outdated social media tactics. It’s time to learn from your mistakes and start anew.
Social media tools, especially Twitter, provide a powerful channel for B2B marketing to generate leads, boost ROI and connect with customers. From Brand Watch to Social Media Today, every social media influencer highly recommends leveraging the micro-blogging platform to drive your B2B marketing campaign. In fact, Nielsen’s new 2016 Social Media Report has found that consumers are now spending 5.5 hours each week on social media, becoming savvier than ever. It says social media is the new megaphone for consumers whom businesses must take “very seriously” or risk damaging their hard-earned repute.
The technological innovations have transformed the marketing practices in ways few had imagined before.
Even though LinkedIn has a staggering 430 million users, many businesses still perceive it as a platform that ONLY serves the purpose of connecting employers with their prospective employees. However, LinkedIn is much more than just a networking platform for employers and job seekers. According to a study by Demand Wave, LinkedIn is the most sought-after platform for lead generation and sales for B2B marketers across all social media channels.
With a mind-boggling 500,000,000 tweets per day, Twitter has evolved into a must-have tool for B2B marketers. An upward movement in Twitter’s advertising revenue per 1000 timeline views indicates B2B marketers are constantly turning to Twitter for their lead generation campaigns.
A couple of decades ago, gathering data meant sending out a small army with questionnaires that haunted public places where you could find your target market. Now, data is literally on your fingertips.