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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Make Your Social Media Channels Your Lead Converting Machines

    Social media is something that has been a part of our daily lives. From Facebook, Twitter and Instagram, we use social media as a part of our daily activities. But whether or not we can use social media to drive leads towards our business is a different story.

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    Topics: Sales & Marketing, Conversions, Lead Generation, Social Marketing, Social Media

    5 Social Media Marketing Mistakes that Hurt Your B2B Lead Generation Strategies

    The B2B social media marketing industry has been growing exponentially over the past few years. As per a study by Content Marketing Institute, as many as 93% of B2B companies embrace social media marketing as a potential tactic to generate leads and build positive narratives around their brand and products. In fact, 54% of B2B companies said they successfully generated leads from their social media campaigns. However, there are still many B2B companies that are unable to see any impressive ROI from their social media efforts. Are you one of them? Chances are you have been following ineffective and outdated social media tactics. It’s time to learn from your mistakes and start anew.

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    Topics: b2b marketing, Social Marketing, Social Media

    6 Ways to Suck at B2B Twitter Marketing (and How Not to)

    Social media tools, especially Twitter, provide a powerful channel for B2B marketing to generate leads, boost ROI and connect with customers. From Brand Watch to Social Media Today, every social media influencer highly recommends leveraging the micro-blogging platform to drive your B2B marketing campaign. In fact, Nielsen’s new 2016 Social Media Report has found that consumers are now spending 5.5 hours each week on social media, becoming savvier than ever. It says social media is the new megaphone for consumers whom businesses must take “very seriously” or risk damaging their hard-earned repute.

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    Topics: Twitter marketing, b2b marketing, Social Marketing, Social Media

    How to Determine the Best Marketing Channel for Your SMB: An SMB Marketing Guide

    There's a well-planned marketing strategy behind every successful small business. It's an indispensable tool to stay ahead of the competition in an increasingly competitive landscape.

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    Topics: SEO, smb marketing, advertising, banners, billboard marketing, broadcasting, Content Marketing Strategy, digital content, digital marketing, digital media, electronic media, magazine marketing, media, online marketing, print, print media, radio marketing, signage, small biz, Small Business, small business marketing, smb, Social Marketing, Social Media, social media marketing, Technology, telemarketing

    Gartner Report Confirms Content Marketing is the Way of the Future

    Having trouble convincing clients, colleagues, and your boss that content marketing is the way of the future? Gartner, a highly-regarded and influential voice in the marketing industry, conducted and shared a study about content marketing becoming a major strategy in advertising and marketing.

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    Topics: videos, blogs, Content Marketing Strategy, Conversions, marketing, podcasts, Social Marketing