The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information - today, ranking top is all about creating user-friendly content and better user experiences.
Your blog is only as strong as its content. The stronger the content, the better is its performance across search engines.
Topics: Sales & Marketing, search, SEO, site rank, website optimization, blog, blog audit, blog strategy, blogging tips, content audit, Content Marketing Strategy, optimization, search engine, search engine optimization, search rank
As a community of content marketers we often talk about generating engagement and connecting with our audience on a human level.
Topics: Sales & Marketing, SEO, blog readers, blog writing, blog writing tips, Content Marketing Strategy, copywriting, engagement, online marketing, online readers, optimization, search engine optimization, writing tips
How long does it take to write a blog post?
Topics: search, search engine optimized, SEO, writing, blog posts, blog tips, blogging, Content Marketing Strategy, search engine optimization, seo-friendly, seo writing, time management, writing tips
I don’t think it’s any secret that online writing requires adopting a different style than one would use in print. After all, people are looking for very different things when they look up content online. While some larger print organizations can get away with simply reposting their published articles online, it is definitely beneficial to tweak your stories so that your online content can reach a wider audience.
In an era of search engine optimization (SEO), bloggers and online writers are faced with the challenge of pleasing both search engines and their readers. With this new challenge has come new debates on whether to write for SEO or the readers themselves. To make it even more complicated, search engines are constantly changing their algorithms, which can explain changes in rankings and website traffic. With this in mind, many content marketing experts have concluded that quality content is king and producing high quality content pleases both readers and search engines alike.
Topics: SEO, bloggers, Content Marketing Strategy, external links, internal links, keywords, online readers, online writers, readers, search engine optimization, search engines, traffic, website traffic, word variation
If you've been around the internet long enough, you probably heard about something called SEO. Advocates of SEO go on about how it does wonders for your website, but it becomes so shrouded in mystery with all the tech jargon they use. It ends up feeling like there’s an SEO club and the first rule of SEO club is not really explaining it well enough to the rest of us.
There’s a lot of buzz around content curation. Lots of businesses, individuals and marketers are starting to realize the value around this skill to seek, organize and share relevant content with their target audience. Curators reap the rewards of becoming a thought leader in their industry, acting as a go-to source of topical information. What some don’t know is that curation can also be used effectively for SEO and pageranking.