A couple of decades ago, gathering data meant sending out a small army with questionnaires that haunted public places where you could find your target market. Now, data is literally on your fingertips.
With over 500 million Tweets sent every single day, Twitter is one of the most powerful marketing tools for B2B businesses. According to research, there are over 288,000 CEOs who tweet to connect with their target audience, establish influence and demonstrate thought leadership. Similarly, around 366,000 startup founders leverage this powerful marketing tool to grow their influence and nurture their brands.
Some find it hard to connect the dots between great content and solid sales, but the straight line is there if you look hard enough. Solid content marketing can help your business at every stage in the buyer’s journey. Good content drives awareness, provides information during the considerations stage, and can help close the deal in the decision stage.
Sales prospecting is the process of reaching out to prospective customers, usually in a sales cadence, in order to convert them into paying customers. It’s the most crucial part of every sales process and requires a creative approach for achieving optimum results.
According to North Bridge's Future of Cloud Computing Survey 2015, with a spreading presence in 77.3% of all organizations, SaaS is the most used cloud technology, today. Compared to its relatively minuscule adoption (9%) in 2014. SaaS software has indeed come a long way.
Topics: Sales & Marketing, writing, bots, buzzsumo, content industry, Content Marketing Strategy, google+, google search, itunes podcast, marketing, marketing industry, news publishing, podcast, publishing, sales, Technology, writing jobs
Picture this, you have a strong product, your marketing efforts are on point, and your sales team is working in overdrive to capitalize on growing your lead list. You are experiencing growth, but recognize that the rate needs to be accelerated.
Topics: Sales & Marketing, scaling, startup success, business growth, business success, Content Marketing Strategy, freelance, freelance tips, freelance work, freelancing, online marketing, online sales, outbound marketing, outbounding, outsourcing, sales, sales team, selling, Startup
As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all.
Topics: Sales & Marketing, artificial intelligence, big data, buyer behavior, case studies, consumer behavior, Content Marketing Strategy, data and marketing, marketing, marketing metrics, marketing performance, marketing technology, martech, podcast, podcasting, predictive analytics, sales, sales decisions, Technology, tracking
There’s a sense of pride when you finally publish an ebook.
A few weeks ago the Atomic Reach team attended the Inside Intercom event in the Daniels Spectrum community culture hub in Toronto’s Regent Park neighbourhood. At the time, we were struggling to come up with an organized way to approach the many ideas we had for growth and customer retention.
Topics: Sales & Marketing, customer service, intercom, intercom world tour, marketing, online shopping, product design, product designer, retail, saas, sales, shopping, shopping cart, shopping experience, Technology, toronto