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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Selling Saas Software to Enterprise: Challenges, Benefits and Best Practices

    According to North Bridge's Future of Cloud Computing Survey 2015, with a spreading presence in 77.3% of all organizations, SaaS is the most used cloud technology, today. Compared to its relatively minuscule adoption (9%) in 2014. SaaS software has indeed come a long way.

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    Topics: Sales & Marketing, software, cloud, cloud technology, enterprise, marketing, ROI, saas, saas marketing, sales, software as a service, Technology

    How Intercom Creates the Best Shopping Experience

    A few weeks ago the Atomic Reach team attended the Inside Intercom event in the Daniels Spectrum community culture hub in Toronto’s Regent Park neighbourhood. At the time, we were struggling to come up with an organized way to approach the many ideas we had for growth and customer retention. 

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    Topics: Sales & Marketing, customer service, intercom, intercom world tour, marketing, online shopping, product design, product designer, retail, saas, sales, shopping, shopping cart, shopping experience, Technology, toronto

    Writer's Content Complexity Measure Just Got A Whole Lot Smarter

    We recently pushed out a new update to our platform. You probably didn’t even notice – but look closer and you’ll see it immediately. 

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    Topics: software, wordpress plugin, writing, writing tech, app update, blog, blog writing, blog writing tips, blogging, chrome extension, Content Marketing Strategy, marketing technology, martech, saas, Technology, web app, writer, writing technology, writing tips