A good content marketing is never actually visible for an average user but works like magic. We all know that every word is put there on purpose and the whole text is intentionally crafted. Still, non-specialists won’t ever notice that. They will simply buy it. And the product, of course.
They say that the key to more sales is understanding what your target market wants from your business. However, 'target market' is just a collective noun describing many people and more types of personalities.