With over 500 million Tweets sent every single day, Twitter is one of the most powerful marketing tools for B2B businesses. According to research, there are over 288,000 CEOs who tweet to connect with their target audience, establish influence and demonstrate thought leadership. Similarly, around 366,000 startup founders leverage this powerful marketing tool to grow their influence and nurture their brands.
Sales prospecting is the process of reaching out to prospective customers, usually in a sales cadence, in order to convert them into paying customers. It’s the most crucial part of every sales process and requires a creative approach for achieving optimum results.