With its 430+ million users, LinkedIn is decidedly one of the critical tools for content marketers in the present day. Whether you’re a small business or a large corporation, LinkedIn can be a game changer for your growth hacking strategy. Demand Wave puts LinkedIn as the most sought-after platform for lead generation and sales for B2B marketers.
With a mind-boggling 500,000,000 tweets per day, Twitter has evolved into a must-have tool for B2B marketers. An upward movement in Twitter’s advertising revenue per 1000 timeline views indicates B2B marketers are constantly turning to Twitter for their lead generation campaigns.