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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Why Content Marketing Strategies Fail Without Predictive Analytics [Podcast Recap]

    As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all.

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    Topics: Sales & Marketing, artificial intelligence, big data, buyer behavior, case studies, consumer behavior, Content Marketing Strategy, data and marketing, marketing, marketing metrics, marketing performance, marketing technology, martech, podcast, podcasting, predictive analytics, sales, sales decisions, Technology, tracking

    How Do You Start A Podcast? Our Marketing Coordinator Shares

    Time to face the hard truth. You need to give your content marketing strategy a boost, and what you've been seeing a ton of people creating podcasts.

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    Topics: speaking, writing, audio editing, broadcasting, Content Marketing Strategy, itunes, itunes podcast, marketing, new media, podcast, podcasting, soundcloud, speaking tips, Technology, writing skills

    3 Reasons You Should Start a Podcast (PLUS: Quick tips to get started)

    Podcasts have often been in the background of marketing strategies, but over the past few years, podcasts have exploded as a rich content marketing tool.

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    Topics: Sales & Marketing, audience building, business growth, marketing, marketing strategies, marketing strategy, podcast, podcast strategy, podcasting, podcasts, Technology

    5 Reasons Why Your Emails Aren't Getting Read

    Scrolling, scrolling, scrolling, down my infinite list of emails. I’m pretty sure I’ve clicked on what’s important, and have deleted the ones that were probably not.

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    Topics: Sales & Marketing, digital marketing, email, email campaign, email marketing, email software, mobile marketing, newsletter, online marketing, podcast, podcaster, podcasting