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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Choosing the Best Social Media Platforms for Your Business

    According to Statista, approximately 2 billion internet users are using social media networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction.

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    Topics: business growth, business marketing, Content Marketing Strategy, Conversions, facebook, mobile marketing, mobile social media marketing, online marketing, Pinterest, Small Business, smb, Social Media, social media for business, social media marketing, social media network

    10 Traffic-Driving Things To Do After You Publish A New Blog Post

    You've written an outstanding article for your blog. You've poured over it and checked it for grammatical errors and double-checked your links.  Finally, it's ready for consumption. You hit “Publish” and wait for the readers to come flocking …. and they never do.

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    Topics: twitter chats, blog promotion, Content Marketing Strategy, content promotion, email newsletter, email signature, Pinterest, quora, scoopit, Social Sharing, Stumbleupon, triberr

    6 Noteworthy Ways to Drive Shares for Your Content

    I hit 'share' on my content but no one is clicking, why?

    What elements within a social media update should be optimized for maximum visibility?

    The key to getting your content shared is to make sure it's shareable. If it's optimized for everyone to share then your posts can spread like wildfire. Here are 6 ways to help make your content go viral.

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    Topics: share, audience, Content Marketing Strategy, facebook, image, linkedin pulse, Pinterest, Social Media, Stumbleupon, Tweet, twitter

    How to Create Compelling Content That Converts

    I recently read an insightful blog post by Jean of Kapost suggesting that "a laissez-faire approach to creating content won’t cut it anymore". New research from Demand Metric shows that formats that used to work for marketers are not working anymore. Meaning: they don't pull audience interest like they once did.

    It seems that the revolution of content marketing is producing content clutter which in turn results in content fatigue. To combat this, marketers must innovate and delight their audience with new forms of content.

    So how do we push through the clutter and create content to stimulate engagement with our target audience?

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    Topics: audience, Content Marketing Strategy, facebook, headline, Pinterest, Social Media, title, twitter

    5 Surprising Social Media Statistics That Will Boost Your Online Marketing Strategy

    There is really no excuse for a brand not to have some sort of social media presence. After all, more potential customers are using it as a way to determine their purchases than ever before, and to not reach out to them is simply a wasted opportunity. Though it’s extremely easy to make various social media accounts, it’s perhaps not so easy to determine how to properly spread your efforts. So, here are five social media statistics to help you decide what to post and where in order to boost your online marketing strategy:

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    Topics: Content Marketing Strategy, Conversions, facebook, google+, marketing, Pinterest, Social Media, twitter, Youtube

    Five of the Best Infographics to Re-engage your Existing Audience

    Discovering more about your online audience, their needs and habits

    Know your Audience: Who are they?

    Understanding the demographics of your audience is essential for your business. It allows you to zero in on the social networks they are active on, which ensures that your content will be seen by the right people and your audience will grow by attracting the right kind of people.

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    Topics: audience, Content Marketing Strategy, Conversions, facebook, google+, infographics, Pinterest, Social Media, twitter, Youtube

    Easy Solutions to Increase Social Engagement on Facebook, Twitter, Google+, Pinterest, & LinkedIn

    Facebook, Twitter, Google+, Pinterest, and LinkedIn are all unique. Before you dive into social media, invest some time in getting to know your audience and how they interact on each platform. Like any successful relationship, it takes two to carry out ongoing meaningful conversations. Don't just push out content to your followers but engage with theirs as well.

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    Topics: twitter chat, Content Marketing Strategy, Conversions, facebook, google+, how to use linkedin, Pinterest, Social Media, twitter

    4 Power Productive Ways to Organize Content for Curation

    There is a lot of content on the world wide web. After that initial click on a search engine, you are bombarded with news, articles, blogs, images and videos on your chosen topic. You get overwhelmed, as do others, and you begin to sort through all that content to find the best of the best. You become a curator, even if you do not share the content you are still going through the pile with a certain goal in mind.

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    Topics: Storify, atomic reach, Content Marketing Strategy, organize, Pinterest

    Curate Content to Make Your Facebook Page Stand Out

    The buzz of creating a Facebook Page for businesses and organizations is not something new. From your local businesses to big international corporations, Facebook has been an essential marketing vehicle to virtually connect with your customers and promote your organization. To optimize the use of a Facebook Page, you certainly want to post frequently. Unfortunately, an average Facebook Business Page post reaches only 16% of Fans, according to TechCrunch.

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    Topics: blogs, Content Marketing Strategy, facebook, increase Facebook Fans, Pinterest, Rebecca Minkoff, Social Media, Tumblr, Vimeo, Youtube

    Why Content Marketers Are Hot About Pinterest

    Have you signed up for Pinterest yet?

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    Topics: chobani yogurt, Content Marketing Strategy, Conversions, Pinterest, Social Media