Bite-size or snack-size content refers to content that is short, offers value, and can be easily digested. The bite-size content has gained momentum with the burgeoning use of social media platforms as well as increased Internet consumption via mobile devices. For many Internet users, it’s far easier and convenient to interact with a short Facebook post, tweet, gif or meme on Pinterest rather than read a lengthy article. Therefore, creating sizable bite-size and snackable content has become vital for the success of any content marketing campaign.
SEO and the ability to get to the top of internet searches is constantly changing. Whether you are selling jewelry, or you are a legal services provider, knowing how to optimize your website for search engine traffic is essential.
Picture this, you have a strong product, your marketing efforts are on point, and your sales team is working in overdrive to capitalize on growing your lead list. You are experiencing growth, but recognize that the rate needs to be accelerated.
Topics: Sales & Marketing, scaling, startup success, business growth, business success, Content Marketing Strategy, freelance, freelance tips, freelance work, freelancing, online marketing, online sales, outbound marketing, outbounding, outsourcing, sales, sales team, selling, Startup
The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information - today, ranking top is all about creating user-friendly content and better user experiences.
*This is an updated post
Topics: Sales & Marketing, social media manager, branding, community growth, community manager, Conversions, digital marketing, engagement, Lead Generation, marketing, online marketing, sharing, Small Business, smb, Social Media, social media campaigns, social media marketing, social media strategy, website traffic
You’ve likely read at least a bit about WordPress marketing at this point.
Topics: Sales & Marketing, SEO, website optimization, wordpress, wordpress plugin, Content Marketing Strategy, digital marketing, inbound, inbound marketing, Lead Generation, marketing, online marketing, plugins, website traffic, writing tips
Content marketing can be tricky even for the most seasoned marketers; it can be trickier for the new entrant. Whether your budget is fat or slim, you can’t really boost your ROI (Return on Investment) unless you define clear-cut business goals, know your audiences inside-out and, are adept at offering the right content to your target audience.
Gartner defines content optimization as the process by which a content provider is able to use a variety of techniques to improve search results and ranking. It extends the value of core content by automating the content management process to develop new Web pages on the fly.
Many companies understand the value of content creation, but few dedicate a significant amount of time to the content curation process. Sure, social media is a thriving marketing industry, but it's rare to find brands that have a strategic curation strategy to make sure their content is getting shared while building relationships with others.
Topics: blog, blog posts, blog tip, blogging blog tips, blogging tips, branding, Content Marketing Strategy, Conversions, copypress, curation, digital marketing, infographic, marketing, online marketing
Hosting Twitter chats (#AtomicChat) for our business, Atomic Reach, has been an incredible experience for both networking and marketing.
Topics: Sales & Marketing, twitter chat, twitter chats, Twitter marketing, community, community management, Content Marketing Strategy, Conversions, online marketers, online marketing, smm, Social Media, social media marketing, Startup, twitter campaigns, twitter hashtags