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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Journalism heavyweights are also self-marketing mavens

    Feeling homesick for the prairie town you grew up in? Write a thought piece on it. Went back to blonde? Tweet it. Indulging in the wonders of a Starbucks frappucino? Instagram it.

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    Topics: writing, blogging, blogs, branding, Content Marketing Strategy, Conversions, journalism, news, personal brands, self-marketing, Social Media

    4 Reasons Why Twitter Doesn’t Suck


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    Topics: twitter chat, books, community, Content Marketing Strategy, contest, Conversions, film, giveaway, live-tweeting, movie, news, Problogger, sharing, Social Media, social network, Trends, tweeting, twitter

    Top 5 Curation Tools For The 5 Curator Types

    With a rapid increase in social media and the quantity of content online, people are spending more and more time with their digital counterparts. People want to receive quality information quickly. This is where content curation comes in.

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    Topics: tools, Content Marketing Strategy, curate, curation, curator, news, platform, social

    Facebook to let advertisers republish user posts

    Looks like Facebook is following Twitter's "promoted tweets" and allowing for republished posts by advertisers. Involving users in advertisements without their consent has been a thorny issue for Facebook. Marc Rotenberg, executive director of the Electronic Privacy Information Center, said in this case the company is making money off a person's name or likeness without their consent. He calls it "subtle and misleading" and says users should object.

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    Topics: Content Marketing Strategy, facebook, news, promoted posts, Social Media