Sending out a Tweet or posting a blog can feel like throwing an object into an abyss. Unaware of where your content will end up, you sometimes feel like you’re left to sit there and just hope your message eventually reaches your target audience. With an estimated 88% of American businesses expected to increase social media spending in 2013, brands want to guarantee they will reach their target audience(s). In order to avoid aimless and unsuccessful social media messaging, check out these essential tools to see what content wins and what loses.
Topics: TweetReach, Content Marketing Strategy, Conversions, extend reach, facebook, google+, google analytics, insidefacebook.com, measure reach, social media reach, twitter, Wildfire's social media monitor