The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.
The technological innovations have transformed the marketing practices in ways few had imagined before.
Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a human to learn and solve problems, it’s classified as Artificial Intelligence.
As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all.
Topics: Sales & Marketing, artificial intelligence, big data, buyer behavior, case studies, consumer behavior, Content Marketing Strategy, data and marketing, marketing, marketing metrics, marketing performance, marketing technology, martech, podcast, podcasting, predictive analytics, sales, sales decisions, Technology, tracking
As a marketer who crafts content for the online world, I often question whether or not I’m being heard.
Topics: Sales & Marketing, smart technology, software, tools, artificial intelligence, blogging, computer science, Content Marketing Strategy, digital marketing, email marketing, email marketing campaign, hiring, intelligent technology, job listening, marketing, martech, online marketing, online software, predictive analytics, Social Media, Technology, writing tips
Email is not dead.
The rise of email has ushered in an age of more efficient, expedient and direct conversations than ever before. And perhaps it overdelivered on those promises with people get a lot of emails, on average 121 a day.
Topics: Sales & Marketing, software, software advice, Content Marketing Strategy, crm, email, email campaign, email marketing, email newsletter, email software, marketing, marketing software, martech, Technology
Another month, another major update!
Topics: software update, wordpress plugin, writing, writing tools, application, blog, blogger, blogging, chrome store, chrome store extension, Content Marketing Strategy, copywriter, copywriting, editing, editing tools, editor, marketing software, marketing technology, martech, readability, Technology, web app, writer, writing tips
We recently pushed out a new update to our platform. You probably didn’t even notice – but look closer and you’ll see it immediately.
Topics: software, wordpress plugin, writing, writing tech, app update, blog, blog writing, blog writing tips, blogging, chrome extension, Content Marketing Strategy, marketing technology, martech, saas, Technology, web app, writer, writing technology, writing tips
When starting or growing a business, the "fake it 'til you make it" approach may work most of the time. However, you really do have to educate yourself about the latest and greatest technology in order to successfully market your business for the long haul.
Topics: SEO, analytics, Content Marketing Strategy, Conversions, data management, demographic, digital, digital marketing, marketing, marketing technology, marketing tools, martech, Small Business, smb, Social Media, social media analytics, Technology, video marketing
How much time do you spend on planning and executing your social media strategy for your content? And how much time do you spend on your content marketing strategy?
Topics: writing, automation, blog, blogging, Content Marketing Strategy, Conversions, editors, insights, marketing, marketing strategies, martech, platform, predictive analytics, quality content, Small Business, smb, Social Media, social media automation, social media marketing, writing tips