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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    14 Useful Tools to Add to Your Marketing Technology Stack

    The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.

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    Topics: SEO, analytics, Content Marketing Strategy, email marketing, marketing technology, martech, Social Media

    How Technology Is Changing Digital Marketing

    The technological innovations have transformed the marketing practices in ways few had imagined before.

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    Topics: Sales & Marketing, Content Marketing Strategy, marketing, martech, Social Media, Technology

    How AI is being used in Advertising and Marketing

    Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a human to learn and solve problems, it’s classified as Artificial Intelligence.

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    Topics: Sales & Marketing, artificial intelligence, Content Marketing Strategy, marketing, martech

    Why Content Marketing Strategies Fail Without Predictive Analytics [Podcast Recap]


    As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all.

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    Topics: Sales & Marketing, artificial intelligence, big data, buyer behavior, case studies, consumer behavior, Content Marketing Strategy, data and marketing, marketing, marketing metrics, marketing performance, marketing technology, martech, podcast, podcasting, predictive analytics, sales, sales decisions, Technology, tracking

    How to Dust off Your Content Marketing Strategy with Machine Learning Tools

    As a marketer who crafts content for the online world, I often question whether or not I’m being heard.

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    Topics: Sales & Marketing, smart technology, software, tools, artificial intelligence, blogging, computer science, Content Marketing Strategy, digital marketing, email marketing, email marketing campaign, hiring, intelligent technology, job listening, marketing, martech, online marketing, online software, predictive analytics, Social Media, Technology, writing tips

    #AtomicChat Recap: Software Advice On How To Pick The Right Email Marketing Software

    Email is not dead.

    The rise of email has ushered in an age of more efficient, expedient and direct conversations than ever before. And perhaps it overdelivered on those promises with people get a lot of emails, on average 121 a day.

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    Topics: Sales & Marketing, software, software advice, Content Marketing Strategy, crm, email, email campaign, email marketing, email newsletter, email software, marketing, marketing software, martech, Technology

    Supercharge Your Content With the New and Improved Emotion Feature!

    Another month, another major update!

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    Topics: software update, wordpress plugin, writing, writing tools, application, blog, blogger, blogging, chrome store, chrome store extension, Content Marketing Strategy, copywriter, copywriting, editing, editing tools, editor, marketing software, marketing technology, martech, readability, Technology, web app, writer, writing tips

    Writer's Content Complexity Measure Just Got A Whole Lot Smarter

    We recently pushed out a new update to our platform. You probably didn’t even notice – but look closer and you’ll see it immediately. 

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    Topics: software, wordpress plugin, writing, writing tech, app update, blog, blog writing, blog writing tips, blogging, chrome extension, Content Marketing Strategy, marketing technology, martech, saas, Technology, web app, writer, writing technology, writing tips

    5 Marketing Technology Trends You Need On Your Radar

    When starting or growing a business, the "fake it 'til you make it" approach may work most of the time. However, you really do have to educate yourself about the latest and greatest technology in order to successfully market your business for the long haul.

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    Topics: SEO, analytics, Content Marketing Strategy, Conversions, data management, demographic, digital, digital marketing, marketing, marketing technology, marketing tools, martech, Small Business, smb, Social Media, social media analytics, Technology, video marketing

    The New Atomic Reach Platform: Your Ticket To Marketing Success With Machine Learning

    How much time do you spend on planning and executing your social media strategy for your content? And how much time do you spend on your content marketing strategy? 

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    Topics: writing, automation, blog, blogging, Content Marketing Strategy, Conversions, editors, insights, marketing, marketing strategies, martech, platform, predictive analytics, quality content, Small Business, smb, Social Media, social media automation, social media marketing, writing tips