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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Track Your Content Marketing ROI: Consider These Key Metrics

    The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.

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    Topics: Sales & Marketing, Content Marketing Strategy, content tools, Conversions, engagement, marketing, marketing campaigns, ROI

    The Content Marketing Ecosytem for 2017 by CopyPress

    Content marketing is here to stay, and it’s on the rise in 2017. There’s no time like the present to get involved and get your brand out there ahead of the competition — and stay there with well-written, quality information. Your goal is to engage casual browsers to the point that they turn into customers and keep purchasing your product moving forward.

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    Topics: Content Marketing Strategy, copy, copyywriting, infographic, marketing

    This AI Proofreader Will Make You A Better Copywriter

    *This is an excerpt from Matthew Hugh's original article posted on TheNextWeb

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    Topics: artificial intelligence, blog, computer science, Content Marketing Strategy, copywriting, editing, enterprise, marketer, marketing, Target Audience, target demographic, Technology, writing tips

    How Your Content Can Standout Against the Bots In Publishing [Podcast Recap]

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    Topics: Sales & Marketing, writing, bots, buzzsumo, content industry, Content Marketing Strategy, google+, google search, itunes podcast, marketing, marketing industry, news publishing, podcast, publishing, sales, Technology, writing jobs

    How to Prepare Yourself in 2017 for SEO

    The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information - today, ranking top is all about creating user-friendly content and better user experiences.

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    Topics: Sales & Marketing, SEO, Uncategorized, Content Marketing Strategy, digital marketing, google search, marketing, online marketing, search engine optimization, search rank

    6 Content Marketing Trends You'll See Dominating in 2017

    The year 2016 has seen some groundbreaking developments in content marketing. With increasing adoption of ad-blockers, Google’s renewed resolve to punish annoying pop-ups, and major social media companies – Facebook, Instagram, Twitter – launching a live video feature, content marketing in 2017 will never be the same again.

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    Topics: video, Content Marketing Strategy, Conversions, live stream, live streaming, marketing, marketing 2017, marketing trends, social media marketing, video marketing, virtual reality, VR

    9 Top Link Building Techniques You'll Need For 2017

    Link building is an age-old technique in Search Engine Optimization. However, the technique went through a massive transformation after Google overhauled its search algorithm to rank sites based on their quality rather than the volume of links they had.

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    Topics: Sales & Marketing, search, SEO, blog tips, blogger, blogging, community building, Content Marketing Strategy, google+, google search, link building, linking, marketing, marketing strategy, outreach, Small Business, smb, traffic

    Why Your Brand Needs A Content Style Guide by CopyPress

    Life as an editor is easier than ever. Many software platforms like Atomic AI and other grammar-centric technology can eliminate your spelling and syntax errors. However, you don't hire editors to simply run spell-check and format your content; you hire them to defend your brand.

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    Topics: branding, branding tips, Content Marketing Strategy, content tips, design, graphic design, infographic, marketing, marketing tips, Small Business, smb, style guide

    5 Examples of Powerful Brand Stories to Use For Your Business

    We all enjoy a great story, don’t we? Think about how enthralled you become when you pick up a great book, listen to someone recap an event or even just have someone explain something to you that they’ve experienced.

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    Topics: Sales & Marketing, about us, behind the scenes, branding, branding stories, bts, company, company news, Content Marketing Strategy, marketing, marketing strategy, storytelling, writing tips

    11 Tips For When You're Not Getting Engagement On Quality Content

    You write a lot of quality content hoping that it will succeed in generating engagement.

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    Topics: community, community building, content engagement, Content Marketing Strategy, engagement, marketing, social media management, social media marketing, Target Audience, writing tips