The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.
Content marketing is here to stay, and it’s on the rise in 2017. There’s no time like the present to get involved and get your brand out there ahead of the competition — and stay there with well-written, quality information. Your goal is to engage casual browsers to the point that they turn into customers and keep purchasing your product moving forward.
*This is an excerpt from Matthew Hugh's original article posted on TheNextWeb
Topics: artificial intelligence, blog, computer science, Content Marketing Strategy, copywriting, editing, enterprise, marketer, marketing, Target Audience, target demographic, Technology, writing tips
Topics: Sales & Marketing, writing, bots, buzzsumo, content industry, Content Marketing Strategy, google+, google search, itunes podcast, marketing, marketing industry, news publishing, podcast, publishing, sales, Technology, writing jobs
The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information - today, ranking top is all about creating user-friendly content and better user experiences.
The year 2016 has seen some groundbreaking developments in content marketing. With increasing adoption of ad-blockers, Google’s renewed resolve to punish annoying pop-ups, and major social media companies – Facebook, Instagram, Twitter – launching a live video feature, content marketing in 2017 will never be the same again.
Link building is an age-old technique in Search Engine Optimization. However, the technique went through a massive transformation after Google overhauled its search algorithm to rank sites based on their quality rather than the volume of links they had.
Topics: Sales & Marketing, search, SEO, blog tips, blogger, blogging, community building, Content Marketing Strategy, google+, google search, link building, linking, marketing, marketing strategy, outreach, Small Business, smb, traffic
Life as an editor is easier than ever. Many software platforms like Atomic AI and other grammar-centric technology can eliminate your spelling and syntax errors. However, you don't hire editors to simply run spell-check and format your content; you hire them to defend your brand.
We all enjoy a great story, don’t we? Think about how enthralled you become when you pick up a great book, listen to someone recap an event or even just have someone explain something to you that they’ve experienced.
You write a lot of quality content hoping that it will succeed in generating engagement.