Content marketing requires a creative approach and a host of efficient tools to make a big impact and drive your ROI. There are quite a few tools that can help you meet the day-to-day challenges of content marketing. In fact, this marketing technology landscape supergraphic shows a whopping 3,874 content marketing tools are available for the taking. However, it’s practically impossible to use so many tools and most of them perform similar jobs anyway.
The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.
As per a recent survey by Content Marketing Institute’s & MarketingProfs, nearly 22% of B2B marketers said their content marketing strategies weren’t very effective while 4% of the respondent revealed their content marketing efforts weren’t effective at all.
Topics: Sales & Marketing, artificial intelligence, big data, buyer behavior, case studies, consumer behavior, Content Marketing Strategy, data and marketing, marketing, marketing metrics, marketing performance, marketing technology, martech, podcast, podcasting, predictive analytics, sales, sales decisions, Technology, tracking
Getting inbound leads makes businesses happy. They are being found by people who genuinely want to learn more about who they are, and what they do without having to open their wallets.
Topics: Sales & Marketing, blog, blog tips, blogging, blogging tips, business growth, Conversions, demo, discounts, email marketing, email newsletter, forums, free trial, inbound marketing, inbound sales, inbound traffic, Lead Generation, marketing, marketing technology, newsletters, organic growth, webinars
Another month, another major update!
Topics: software update, wordpress plugin, writing, writing tools, application, blog, blogger, blogging, chrome store, chrome store extension, Content Marketing Strategy, copywriter, copywriting, editing, editing tools, editor, marketing software, marketing technology, martech, readability, Technology, web app, writer, writing tips
We recently pushed out a new update to our platform. You probably didn’t even notice – but look closer and you’ll see it immediately.
Topics: software, wordpress plugin, writing, writing tech, app update, blog, blog writing, blog writing tips, blogging, chrome extension, Content Marketing Strategy, marketing technology, martech, saas, Technology, web app, writer, writing technology, writing tips
When starting or growing a business, the "fake it 'til you make it" approach may work most of the time. However, you really do have to educate yourself about the latest and greatest technology in order to successfully market your business for the long haul.
Topics: SEO, analytics, Content Marketing Strategy, Conversions, data management, demographic, digital, digital marketing, marketing, marketing technology, marketing tools, martech, Small Business, smb, Social Media, social media analytics, Technology, video marketing