On March 16 2015, we welcomed the fabulous Britt Michaelian on the #AtomicChat stage. We talked about the many ways social media strategies will dramatically shift in 2015 and what marketers can do about it. Check out the full Storify recap here.
Some of you who are reading this article could be active bloggers but not getting any traction while others are not involved in writing and are thinking about jumping in. You may already be blogging for the company you work with or you are your own boss and have heard that blogging gets your brand noticed. Whichever camp you're in, I'm here to tell you to follow your blogging dreams and keep on trucking. Below, I've pulled 3 compelling stats from Hubspot about the world of blogging.
Here are 3 really good reasons why blogging is good for business.
Content marketing is not just about telling a great story, but rather, the marriage between a great story and its value and relevance to the audience that we serve.
As marketers, it is within our mandate to establish ourselves and by extension our brand as thought leaders, with an intent to create a stronger connection with our clients and community. To achieve our success we spend an inordinate amount of time thinking about the topics and themes that will form our content.
However, how much time do we truly spend thinking about our audience – and more specifically our audience in the context of “real people”?