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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Mapping Quality Content to Different Audiences in Your Funnel

    In order to be an effective marketer in lead nurturing, you must know how to educate and inform your prospects through the buying cycle. 79% of marketing leads never convert into sales due to a lack of lead nurturing (MarketingSherpa). This is the common cause of poor performance but it doesn't have to be that way. In this article, you'll learn the basics of lead nurturing and how to map strategic content to different buying stages in your sales funnel.

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    Topics: targeted content, buyer cycle, buyer journey, Content Marketing Strategy, funnel, mapping content, sales cycle