Why do you blog? This is the fundamental question that will guide the content marketing efforts of you and your team.

Understanding why you decide to have a writer produce content every week will help you craft content that doesn’t just cause visitors to read, but also choose to sign up for a newsletter or convert. If used correctly, data shows that blogs can propel marketing strategies forward.

Social media is something that has been a part of our daily lives. From Facebook, Twitter and Instagram, we use social media as a part of our daily activities. But whether or not we can use social media to drive leads towards our business is a different story.

Even though LinkedIn has a staggering 430 million users, many businesses still perceive it as a platform that ONLY serves the purpose of connecting employers with their prospective employees. However, LinkedIn is much more than just a networking platform for employers and job seekers. According to a study by Demand Wave, LinkedIn is the most sought-after platform for lead generation and sales for B2B marketers across all social media channels.

A couple of decades ago, gathering data meant sending out a small army with questionnaires that haunted public places where you could find your target market. Now, data is literally on your fingertips.

The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful outbound marketing campaign.

Sales prospecting is the process of reaching out to prospective customers, usually in a sales cadence, in order to convert them into paying customers. It’s the most crucial part of  every sales process and requires a creative approach for achieving optimum results.