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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    9 Out-of-the-Box B2B Lead Generation Tactics That Actually Work

    As HubSpot defines it, Lead Generation is, "the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service."

    B2B Lead Generation can be defined as, "the process of attracting and converting businesses into those who have indicated interest in your company's product or solution."

    This is a vital process for any business when generating demand for your product or solution.

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    Topics: Lead Generation, B2B Lead Generation Tactics

    How To Get More Leads From Your Blog With These 4 Steps

    Why do you blog? This is the fundamental question that will guide the content marketing efforts of you and your team.

    Understanding why you decide to have a writer produce content every week will help you craft content that doesn’t just cause visitors to read, but also choose to sign up for a newsletter or convert. If used correctly, data shows that blogs can propel marketing strategies forward.

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    Topics: Lead Generation

    Make Your Social Media Channels Your Lead Converting Machines

    Social media is something that has been a part of our daily lives. From Facebook, Twitter and Instagram, we use social media as a part of our daily activities. But whether or not we can use social media to drive leads towards our business is a different story.

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    Topics: Social Media, Lead Generation, Conversion Rate

    How to Use LinkedIn for B2B Marketing

    Even though LinkedIn has a staggering 430 million users, many businesses still perceive it as a platform that ONLY serves the purpose of connecting employers with their prospective employees.

    However, LinkedIn is much more than just a networking platform for employers and job seekers.

    According to a study by Demand Wave, LinkedIn is the most sought-after platform for lead generation and sales for B2B marketers across all social media channels.

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    Topics: Social Media, Content Marketing Strategy, Lead Generation

    How To Improve The Quality Of Your Sales Leads Using Social Data

    A couple of decades ago, gathering data meant sending out a small army with questionnaires that haunted public places where you could find your target market. Now, data is literally on your fingertips.

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    Topics: Social Media, Content Marketing Strategy, Lead Generation, Conversion Rate

    How to Build or Buy B2B Lead Lists for Your Outbound Campaign

    The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful outbound marketing campaign.

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    Topics: Lead Generation, Content Marketing Strategy

    Best Practices for Prospecting: 4 Tips on Effective B2B Strategy Building

    Sales prospecting is the process of reaching out to prospective customers, usually in a sales cadence, in order to convert them into paying customers. It’s the most crucial part of  every sales process and requires a creative approach for achieving optimum results.

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    Topics: Lead Generation