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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    The Content Marketing Ecosytem for 2017 by CopyPress

    Content marketing is here to stay, and it’s on the rise in 2017. There’s no time like the present to get involved and get your brand out there ahead of the competition — and stay there with well-written, quality information. Your goal is to engage casual browsers to the point that they turn into customers and keep purchasing your product moving forward.

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    Topics: Content Marketing Strategy, copy, copyywriting, infographic, marketing

    Why Your Brand Needs A Content Style Guide by CopyPress

    Life as an editor is easier than ever. Many software platforms like Atomic AI and other grammar-centric technology can eliminate your spelling and syntax errors. However, you don't hire editors to simply run spell-check and format your content; you hire them to defend your brand.

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    Topics: branding, branding tips, Content Marketing Strategy, content tips, design, graphic design, infographic, marketing, marketing tips, Small Business, smb, style guide

    How To Confidently Explore Different Types of Multimedia Content By CopyPress

    During the past few years, marketers have started expanding beyond traditional blog posts.

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    Topics: tools, video, animated video, animation, brand, branding, budgeting, Content Marketing Strategy, creative assets, design, designers, go viral, graphic design, infographic, live video, marketing, marketing strategy, media, Technology, text video, tutorial, video content, video marketing, viral content

    How to Write Strong Titles and Headlines By CopyPress

    Before you can break the rules, you have to learn the rules.

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    Topics: Sales & Marketing, titles, writers, writing headlines, blog writing tips, bloggers, blogging, blogging tips, Content Marketing Strategy, copywriter, headlines, infographic, title generation, writing tips, writing titles

    How to Do Curation Effectively By CopyPress

    Many companies understand the value of content creation, but few dedicate a significant amount of time to the content curation process. Sure, social media is a thriving marketing industry, but it's rare to find brands that have a strategic curation strategy to make sure their content is getting shared while building relationships with others.

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    Topics: blog, blog posts, blog tip, blogging blog tips, blogging tips, branding, Content Marketing Strategy, Conversions, copypress, curation, digital marketing, infographic, marketing, online marketing

    How to Use Big Data to Win Over Readers

    You may have heard that 80 or 90% of the world's data has been generated in the last two years. Well, guess what?

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    Topics: analytics, big data, blog writing, blog writing tips, Content Marketing Strategy, data insights, graphics, infographic, reading, story, storytelling, Technology, writing tips

    The Best Infographics to Help You Create Smart Content

    These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms to create it on. It's easy to get lost in the whirlwind of tactics, strategy and tools. So I thought it would be a good idea to compile some of the best infographics out there to help us through our content creation efforts and maximize results. Check them out below!

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    Topics: visual, audience, business blog, Content Marketing Strategy, infographic, Social Media

    3 Simple Ways to Incorporate Visuals Into Your Marketing Strategy

    One of the most important parts of your content marketing strategy is its visual components. Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads.

    Graphic design is more than pretty pictures and fancy text. It's a means of visual communication to convey information in an interesting and appealing way. Getting your graphic designer to create images with a consistent look will also strengthen your brand's visual identity and create an instantly recognizable online presence. Sit down and think about fonts, colour palette and a set of visual cues that will occur regularly within your content.

    This all may seem like a lot to process but have no fear. Here are just three simple ways that you can step up your visual game online:

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    Topics: visual, Content Marketing Strategy, graphic design, image, infographic, marketing

    5 Amazing Social Selling Infographics You Need to Know About Now

    It's 2014 and the sales game has changed drastically. Welcome to the age of social selling.

    For sales people, this means cold calling is not as effective anymore.

    Based on a study conducted by GE Capital Retail Bank here's why you've got to change the way you sell:

    • 81% of people look at products online before making a purchase
    • 60% of consumers start their research with a search engine before heading to a specific website
    • 79% of shoppers feel empowered by technology because it provides access to information

    According to a recent report by Pardot, 72% of buyers who plan to purchase a business product begin their research with a Google search. Besides Google, B2B buyers also use personal networks (15.5%)  and LinkedIn (2.5%).

    To maximize success, you've got to get with the times to drum up new business.

    Here is a collection of some of the most recent and best infographics related to the social selling industry. Get out there and generate some leads using social media!

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    Topics: social selling, Content Marketing Strategy, Conversions, infographic, Lead Generation