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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    You Need to Create Awesome Content for Real People

    Content marketing is not just about telling a great story, but rather, the marriage between a great story and its value and relevance to the audience that we serve.

    As marketers, it is within our mandate to establish ourselves and by extension our brand as thought leaders, with an intent to create a stronger connection with our clients and community.  To achieve our success we spend an inordinate amount of time thinking about the topics and themes that will form our content.

    However, how much time do we truly spend thinking about our audience – and more specifically our audience in the context of “real people”?

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    Topics: audience, Content Marketing Strategy, guide, marketers, story

    13 Powerful Stats on How Content Marketing Generates Leads

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    Topics: videos, article, audience, blog, brand, call to action, Content Marketing Strategy, Conversions, curation, guide, how to, Lead Generation, podcasts, sales, stats, white papers