When I’m not glued to Tumblr like the addict that I am, I can be found editing the entertainment section of Paper Droids, a geeky-themed blog for women. Part of this role means I’m constantly getting new applications regarding guest blogging. Accepting a guest blogger can be beneficial to both the blog and writer, but that also means collaborating with someone you’ve never worked with before. With that in mind, here are some helpful suggestions of what not to do while guest blogging!
Third-party content is becoming increasingly vital for effective content marketing plans. As time and resources are limited, content marketers are striving to create original content on a daily or weekly basis. In fact, 56% of B2B marketers have cited “time and bandwidth” as their biggest challenge to creating content. Coupled with corporate blogging, brands are exhausting themselves in trying to provide worthwhile content to their target audiences.