Life as an editor is easier than ever. Many software platforms like Atomic AI and other grammar-centric technology can eliminate your spelling and syntax errors. However, you don't hire editors to simply run spell-check and format your content; you hire them to defend your brand.
During the past few years, marketers have started expanding beyond traditional blog posts.
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Are you looking for a new content marketing strategy for your brand? Do you want to create viral content?
Printing conference brochures costs your business money and time.
One of the most important parts of your content marketing strategy is its visual components. Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads.
Graphic design is more than pretty pictures and fancy text. It's a means of visual communication to convey information in an interesting and appealing way. Getting your graphic designer to create images with a consistent look will also strengthen your brand's visual identity and create an instantly recognizable online presence. Sit down and think about fonts, colour palette and a set of visual cues that will occur regularly within your content.
This all may seem like a lot to process but have no fear. Here are just three simple ways that you can step up your visual game online: