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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How To Boost Your Relationships With Super Sticky Content

    Key Action Takeaways

    1. Current marketing psychology suggests the primary goal of a website is to establish relationships with users, by increasing the time users stay on site and the frequency that they return.
    2. The “stickiness” of blogs and websites has resurfaced as the key to creating loyal visitors who eventual migrate to purchasing your product or services.
    3. Superior content in large quantity and variety sticks to users, slowing traffic down and maximizing time spent on your pages.
    4. Bloggers and marketers use psychology with Internet marketing tools to create sticky content and establish strong relationships.

    Features of Blogs That Create Sticky Sites

    What comes to mind when you hear the word “sticky?”

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    Topics: articles, blogs, Content Marketing Strategy, engagement, loyalty, marketing, readers, web traffic, website, writing tips

    How to Make Your Blog Deliver Real Value to Your Readers

    You’re a blogger.

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    Topics: Uncategorized, writing, blogging, Content Marketing Strategy, engagement, marketing, readers, reading, Social Media, Target Audience

    13 Tools You Need to Give Great Writing An Extra Boost

    Whether you're a beginner or the most seasoned blogger, the content you write could always use a boost. Knowing what makes a blog achieve high traffic and shareability means competing with over 20,000 blog posts a day.

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    Topics: writing, analytics, blog writing, blogging, Content Marketing Strategy, editing, engagement, insights, online writing, Social Media, writing tips

    What Score Do The Top Posts on LinkedIn Pulse Achieve?

    For a while now I've been curious about how the top articles on LinkedIn would score when analyzed by the Atomic Reach platform.

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    Topics: atomic ally, Content Marketing Strategy, engagement, linkedin pulse

    6 Terrific Tips on Social Posting to Engage Your Audience

    Looking for ways to engage with your audiences on social media? Wondering how to write copy that will make them read your social updates? I've got six terrific tips on how you can get noticed and keep the conversations going on your social networks.

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    Topics: Conversions, engagement, Social Media, social posts

    4 Compelling Tips To Help You Engage With Others on #Twitter

    Twitter is really, really busy and competitive.  In a matter of seconds, your tweet is there and then gone, replaced in the feed with someone else's tweets.

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    Topics: engagement, Social Media, twitter

    Why SEO and Big Data Don't Show Your Audience Love

    I've been thinking a lot, like many of you have been, about big data and it's impact on audiences. All the stuff in the news about Google's algorithm changes and what it's done to some sites traffic, traffic farms, and the supposed attempt of some to game the search system only in the end to lose, badly. For more details on that ongoing debacle, I'd recommend Tim Fernholz's article titled "Anonymous's first stock tip: Buy the internet company Wall Street hates".

    I could have convened a focus group, sent out a survey to my email database or polled the visitors to my website, and asked if any of them cared about any of this news. I suspect not a single person would have responded. You know why? Because they don't care about big data, or SEO or any of the other buzz words around how they "fit in" by our digital big brothers. They care I concede to the extent that their privacy is constantly being brought into question, but savvy web and social media platform participants have figured out ways to protect themselves from threat.What they do, is quality content, that speaks to them, and their needs. We need to create art that informs, entertains and garners an audience on its own merit, instead of worrying about how it's page rank is going to end up. The truth is, that strong content that resonates with an audience, I suggest, will always rise to the top organically, and there is no cheating your way to that top.

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    Topics: SEO, audience, big data, Content Marketing Strategy, engagement, Social Media

    5 Ways to Engage Your Audience Through Curated Social Media Content

    How awesome is it when you share something online that no one else has? You’ll usually know it’s awesome because you’ll receive re-shares, retweets, likes and comments. Good curators are able to experience this on a daily basis.

    Here’s why you should care about curating content for your social media and how you can do it effectively and efficiently.

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    Topics: audience, Content Marketing Strategy, Conversions, curate, curation, engagement, Social Media

    5 Heinous Mistakes Companies Make When Audience Engagement Isn't Your First Priority

    Content marketers, what do you do when you have a tool or a service that you know can help a business but they tell you they don't need your help?  What happens when they tell you that their site gets so much traffic that they cannot even monetize what they currently have with recurring ad revenue?  What do you tell these companies?

    Introducing an innovative tool is never a piece of cake.  This tool in particular helps perfect content with results that will not only help create better content but also grow traffic and engagement across web and social properties. I am not going to plug the product I represent, however, it is the response that I would like to share, because when you hear this, it will blow your mind!

    Even when I am about to type this out I am cringing and want to shout out a thousand words of profanity.  Here we go, I am ready to tell you.  This is the best one I've come across thus far; "We do not need to improve our content and increase our web metrics because we cannot even monetize all the page views that we currently have".  "Deep breath sister," I tell myself inside my head as I feel the steam coming out of my ears  "Listen to this objection and react appropriately."  So instead of acting impulsively, I decide to nod and smile and say absolutely nothing until I can reflect and think of an appropriate answer.

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    Topics: audience, Content Marketing Strategy, engagement, Strategy, tool

    5 Sure-Fire Ways You Can Write Click-Worthy Blog Titles

    Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest? When it comes to writing your blog title, first impressions are everything. You get one chance to make them click so make it count!

    Here are 5 sure-fire ways to make sure people will click on your titles.

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    Topics: article, blog, Content Marketing Strategy, engage, engagement, headline, reader, title