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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Content Marketing in Sports: Game Changing Tips to Boost Engagement

    The sports industry is one of the most popular industries in the world. According to Statista, the global sports market is expected to generate to the tune of 91 billion US dollars by 2017. Moreover, revenue from the sports merchandising market in North America is expected to reach 14.2 billion US dollars in the same year.

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    Topics: Content Marketing Strategy, engagement, sports

    Building Leadership on Social Media: Best Practices for Bloggers

    If you want to be a successful blogger, you must master how to communicate with other bloggers across social media channels.

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    Topics: Thought Leadership, blogger, blogging, brand awareness, brand growth, Content Marketing Strategy, Conversions, engagement, inbound marketing, influencers, Lead Generation, online engagement, Social Media, social media marketing

    How to Track Your Content Marketing ROI: Consider These Key Metrics

    The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.

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    Topics: Sales & Marketing, Content Marketing Strategy, content tools, Conversions, engagement, marketing, marketing campaigns, ROI

    Why does the readability of your content matter? [Infographic]

    The concept of readability has been explored numerous times through rigorous scientific testing - the bulk of this has focused on print rather than digital media. With the meteoric rise of content marketing in the recent past, we see marketers and linguists turn to readability once again, this time exploring it with an online lens.

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    Topics: SEO, writing, audience, blog, Content Marketing Strategy, engagement, writing tips

    11 Tips For When You're Not Getting Engagement On Quality Content

    You write a lot of quality content hoping that it will succeed in generating engagement.

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    Topics: community, community building, content engagement, Content Marketing Strategy, engagement, marketing, social media management, social media marketing, Target Audience, writing tips

    How to Create Social Media Marketing Moments for Memorable Experiences

    *This is an updated post

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    Topics: Sales & Marketing, social media manager, branding, community growth, community manager, Conversions, digital marketing, engagement, Lead Generation, marketing, online marketing, sharing, Small Business, smb, Social Media, social media campaigns, social media marketing, social media strategy, website traffic

    Why You Need To Optimize Your Content For Success

    As a community of content marketers we often talk about generating engagement and connecting with our audience on a human level. 

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    Topics: Sales & Marketing, SEO, blog readers, blog writing, blog writing tips, Content Marketing Strategy, copywriting, engagement, online marketing, online readers, optimization, search engine optimization, writing tips

    How to Create 10X Content: A Handy Guide


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    Topics: Sales & Marketing, SEO, SERP, user behavior, writing, blog, blogger, blogging, Content Marketing Strategy, engagement, google+, google search, information, search rank, search results, search tips, UI, user engagement, user-generated content, UX, web design, writer, writing tips

    Do You Want Engagement? Track These Metrics for Easy Results

    Engagement is a major goal in many content strategies. Engagement can be a bit slippery to track, so finding good metrics isn’t always straightforward. 

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    Topics: tracking metrics, writing, Content Marketing Strategy, Conversions, engagement, google analytics, marketing strategy, performance, Small Business, smb, Social Media, Technology, tracking, tracking performance

    How to Create Highly Engaging Content for Your Audience

    Hey there, fellow writer!

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    Topics: audience, blog writing, blog writing tips, Content Marketing Strategy, engagement, freelance writer, freelance writing, freelance writing tips