The sports industry is one of the most popular industries in the world. According to Statista, the global sports market is expected to generate to the tune of 91 billion US dollars by 2017. Moreover, revenue from the sports merchandising market in North America is expected to reach 14.2 billion US dollars in the same year.
If you want to be a successful blogger, you must master how to communicate with other bloggers across social media channels.
Topics: Thought Leadership, blogger, blogging, brand awareness, brand growth, Content Marketing Strategy, Conversions, engagement, inbound marketing, influencers, Lead Generation, online engagement, Social Media, social media marketing
The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.
The concept of readability has been explored numerous times through rigorous scientific testing - the bulk of this has focused on print rather than digital media. With the meteoric rise of content marketing in the recent past, we see marketers and linguists turn to readability once again, this time exploring it with an online lens.
You write a lot of quality content hoping that it will succeed in generating engagement.
*This is an updated post
Topics: Sales & Marketing, social media manager, branding, community growth, community manager, Conversions, digital marketing, engagement, Lead Generation, marketing, online marketing, sharing, Small Business, smb, Social Media, social media campaigns, social media marketing, social media strategy, website traffic
As a community of content marketers we often talk about generating engagement and connecting with our audience on a human level.
Topics: Sales & Marketing, SEO, blog readers, blog writing, blog writing tips, Content Marketing Strategy, copywriting, engagement, online marketing, online readers, optimization, search engine optimization, writing tips
Topics: Sales & Marketing, SEO, SERP, user behavior, writing, blog, blogger, blogging, Content Marketing Strategy, engagement, google+, google search, information, search rank, search results, search tips, UI, user engagement, user-generated content, UX, web design, writer, writing tips
Engagement is a major goal in many content strategies. Engagement can be a bit slippery to track, so finding good metrics isn’t always straightforward.
Topics: tracking metrics, writing, Content Marketing Strategy, Conversions, engagement, google analytics, marketing strategy, performance, Small Business, smb, Social Media, Technology, tracking, tracking performance