Fix These 10 Email Marketing Mistakes and Triple Your Website Traffic

By Michael Bibla | July 31, 2017

Even the most practiced and experienced marketers can make simple mistakes. They’re often easily overlooked and very simple to remedy, but they’re the kind of mistakes that can cost people a whole lot of traffic. Every marketer should be aware of the following mistakes, and take immediate steps to rectify and stay on top of them. It’s all too easy to become consumed with new trends, that you can forget to pay attention to the solid foundations of a marketing campaign, or you can let little details slip through the net.

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Topics: Sales & Marketing, email marketing

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14 Useful Tools to Add to Your Marketing Technology Stack

By Michael Bibla | July 6, 2017

The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.

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Topics: SEO, analytics, Content Marketing Strategy, email marketing, marketing technology, martech, Social Media

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How to Tag Your Subscribers for Better Results: Best Practices

By Michael Bibla | March 30, 2017

The effectiveness of your email marketing depends largely on your ability to send quality content to your subscribers.

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Topics: Sales & Marketing, Content Marketing Strategy, crm, email marketing, tagging, Technology

The 3 Steps That Will Get You More Inbound Leads

By Michael Bibla | September 12, 2016

Getting inbound leads makes businesses happy. They are being found by people who genuinely want to learn more about who they are, and what they do without having to open their wallets.

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Topics: Sales & Marketing, blog, blog tips, blogging, blogging tips, business growth, Conversions, demo, discounts, email marketing, email newsletter, forums, free trial, inbound marketing, inbound sales, inbound traffic, Lead Generation, marketing, marketing technology, newsletters, organic growth, webinars

How to Dust off Your Content Marketing Strategy with Machine Learning Tools

By Michael Bibla | September 6, 2016

As a marketer who crafts content for the online world, I often question whether or not I’m being heard.

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Topics: Sales & Marketing, smart technology, software, tools, artificial intelligence, blogging, computer science, Content Marketing Strategy, digital marketing, email marketing, email marketing campaign, hiring, intelligent technology, job listening, marketing, martech, online marketing, online software, predictive analytics, Social Media, Technology, writing tips

5 Reasons Why Your Emails Aren't Getting Read

By Michael Bibla | September 5, 2016

Scrolling, scrolling, scrolling, down my infinite list of emails. I’m pretty sure I’ve clicked on what’s important, and have deleted the ones that were probably not.

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Topics: Sales & Marketing, digital marketing, email, email campaign, email marketing, email software, mobile marketing, newsletter, online marketing, podcast, podcaster, podcasting

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#AtomicChat Recap: Software Advice On How To Pick The Right Email Marketing Software

By Michael Bibla | August 23, 2016

Email is not dead.

The rise of email has ushered in an age of more efficient, expedient and direct conversations than ever before. And perhaps it overdelivered on those promises with people get a lot of emails, on average 121 a day.

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Topics: Sales & Marketing, software, software advice, Content Marketing Strategy, crm, email, email campaign, email marketing, email newsletter, email software, marketing, marketing software, martech, Technology