According to Constant Contact, for every one dollar marketers spend on email marketing, they can expect an average return of $38.

And, according to 80 percent of professionals, email marketing drives customer retention and acquisition. So, now that we know why email marketing is important, we need to understand exactly what it is.

Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best.

It’s no secret that executing a successful email marketing campaign can help generate a ton of additional traffic to your website and business. Using email marketing as a tactic is more than just promoting your products and services in an email. It creates a direct personal line between you and your consumers.

There are a ton of mistakes that marketers can make when putting together a campaign, and if you follow these 10 tips to ensure your marketing campaign will surely be a hit.

Even the most practiced and experienced marketers can make simple mistakes. They’re often easily overlooked and very simple to remedy, but they’re the kind of mistakes that can cost people a whole lot of traffic. Every marketer should be aware of the following mistakes, and take immediate steps to rectify and stay on top of them. It’s all too easy to become consumed with new trends, that you can forget to pay attention to the solid foundations of a marketing campaign, or you can let little details slip through the net.