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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    75 Email Marketing Influencers You Need To Follow

    According to Constant Contact, for every one dollar marketers spend on email marketing, they can expect an average return of $38.

    And, according to 80 percent of professionals, email marketing drives customer retention and acquisition. So, now that we know why email marketing is important, we need to understand exactly what it is.

    Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best.

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    Topics: Email Marketing, Email Marketing Influencers

    10 Email Marketing Tips To Maximize Your Email Engagement

    It’s no secret that executing a successful email marketing campaign can help generate a ton of additional traffic to your website and business. Using email marketing as a tactic is more than just promoting your products and services in an email. It creates a direct personal line between you and your consumers.

    There are a ton of mistakes that marketers can make when putting together a campaign, and if you follow these 10 tips to ensure your marketing campaign will surely be a hit.

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    Topics: Email Marketing, Best Practices

    5 Ways Landing Pages Complement Email Marketing

    Imagine going fishing without a hook and just dangling a worm or lure into the water. Odds are, you would have a tough time catching anything.

    Now apply this concept to your email campaigns. Your email can very well be the bait for luring in leads, but how will you catch them without a hook?

    The hook, of course, is your email landing page, since landing pages are where conversions happen.

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    Topics: Email Marketing

    Fix These 10 Email Marketing Mistakes and Triple Your Website Traffic

    Even the most practiced and experienced marketers can make simple mistakes. They’re often easily overlooked and very simple to remedy, but they’re the kind of mistakes that can cost people a whole lot of traffic. Every marketer should be aware of the following mistakes, and take immediate steps to rectify and stay on top of them. It’s all too easy to become consumed with new trends, that you can forget to pay attention to the solid foundations of a marketing campaign, or you can let little details slip through the net.

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    Topics: Email Marketing, Best Practices