Struggling with Email Marketing? Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. That also means, when they are ready to invest their money and time into making their business known, they have to find the most efficient and cost-effective ways to market themselves.

Three-quarters of companies agree that email offers "excellent" to "good" ROI. (Econsultancy, 2016) 

That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this.

They must look around for the best email marketing softwares to use in order to not only cut their marketing costs but to make sure that their message is being delivered in the most effective way.

Email outreach is practically a marketing birthright. We've mastered the art of email communication using templates, HTML, and large swaths of our CRMs. We know how to address pain points, features, benefits and when to offer solutions.

However, we're often quite terrible at having genuine conversations.

Let’s be frank. We talk to audiences, not individuals - even if we segment them into tiny buckets. Most of us, and this is especially true for content marketers and creators, rarely have a chance to speak one-on-one with the people we are addressing in our writing.

Creating great emails takes time. But, a lot of great emails go unread.

According to Convince and Convert, 35% of email users will decide to open an email based on the subject line alone. In addition, Copyblogger states, 8 out of 10 people will read your subject line, but only 2 out the 10 will actually click on it.

That means that much of the time and resources you spent on crafting subject lines is being wasted.

Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal.

However, if you make your offer compelling enough, they will be responsive and continue to engage with your business.

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. 

The only way to identify that your efforts are not overly effective is to analyze the metrics associated with your emails. Your email marketing metrics will indicate how well you are doing, and how responsive your subscribers really are to what you are offering.

You wouldn’t use the same format for a direct response email as you would a weekly newsletter, just like there’s different reasons why a product update may perform well compared to a marketing message.

No two members of your audience are alike, so why should you optimize your messaging the same way?

Last month we surveyed a group of Email and Digital Marketing professionals on exactly how and why they utilize email marketing for their business – and some of the results were quite surprising.

So what metrics matter to email marketers? How much of their lead generation can be attributed to email activities, and how much do they automate?

Check out the infographic to find out!

According to Constant Contact, for every one dollar marketers spend on email marketing, they can expect an average return of $38.

And, according to 80 percent of professionals, email marketing drives customer retention and acquisition. So, now that we know why email marketing is important, we need to understand exactly what it is.

Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best.

It’s no secret that executing a successful email marketing campaign can help generate a ton of additional traffic to your website and business. Using email marketing as a tactic is more than just promoting your products and services in an email. It creates a direct personal line between you and your consumers.

There are a ton of mistakes that marketers can make when putting together a campaign, and if you follow these 10 tips to ensure your marketing campaign will surely be a hit.

Even the most practiced and experienced marketers can make simple mistakes. They’re often easily overlooked and very simple to remedy, but they’re the kind of mistakes that can cost people a whole lot of traffic. Every marketer should be aware of the following mistakes, and take immediate steps to rectify and stay on top of them. It’s all too easy to become consumed with new trends, that you can forget to pay attention to the solid foundations of a marketing campaign, or you can let little details slip through the net.