SEO and the ability to get to the top of internet searches is constantly changing. Whether you are selling jewelry, or you are a legal services provider, knowing how to optimize your website for search engine traffic is essential.
Google AdWords or Pay Per Click (PPC) is an important way to drive qualified traffic to your landing page and convert them to sales. By making your Google Ads super relevant to your landing page, you can lead your prospective customers there and convert them easily. In fact, many businesses have benefited from running a Google AdWords campaign. However, owing to the intense competition among the PPC marketers, getting the right traffic to your landing page requires an innovative approach.
Topics: Sales & Marketing, ads, advertising, adwords, Content Marketing Strategy, digital ad, digital advertisment, digital marketing, landing page, landing page optimization, online ads, online advertisement, pay per click, ppc
If there is a single feature in our platform that has generated the most interest (but also the most confusion), it is our Emotion measure.
Topics: software, software update, writing, writing tools, artificial intelligence, Content Marketing Strategy, digital marketing, emotion, intelligent technology, online software, online writing, platform update, smart tech, Technology, UX, writing tips
The Search Engine Optimization industry is evolving dramatically, thanks to the increasing online awareness and use of handheld devices across the globe. Gone are the days when SEO was all about building manipulative links and tricking Google into believing you were great. With Google’s radical updates in its algorithm and emphasis on quality of information - today, ranking top is all about creating user-friendly content and better user experiences.
In copywriting, empathy is paramount. Tailoring your tone based on your understanding of prospects makes your message easy-to-follow and, more importantly, useful. However, more often than not, content marketers find it hard to shake off their bias while crafting their brand message. As a result, their marketing message ends up becoming just another sales talk sans the empathy.
*This is an updated post
Topics: Sales & Marketing, social media manager, branding, community growth, community manager, Conversions, digital marketing, engagement, Lead Generation, marketing, online marketing, sharing, Small Business, smb, Social Media, social media campaigns, social media marketing, social media strategy, website traffic
You’ve likely read at least a bit about WordPress marketing at this point.
Topics: Sales & Marketing, SEO, website optimization, wordpress, wordpress plugin, Content Marketing Strategy, digital marketing, inbound, inbound marketing, Lead Generation, marketing, online marketing, plugins, website traffic, writing tips
Content marketing can be tricky even for the most seasoned marketers; it can be trickier for the new entrant. Whether your budget is fat or slim, you can’t really boost your ROI (Return on Investment) unless you define clear-cut business goals, know your audiences inside-out and, are adept at offering the right content to your target audience.
Gartner defines content optimization as the process by which a content provider is able to use a variety of techniques to improve search results and ranking. It extends the value of core content by automating the content management process to develop new Web pages on the fly.
Many companies understand the value of content creation, but few dedicate a significant amount of time to the content curation process. Sure, social media is a thriving marketing industry, but it's rare to find brands that have a strategic curation strategy to make sure their content is getting shared while building relationships with others.
Topics: blog, blog posts, blog tip, blogging blog tips, blogging tips, branding, Content Marketing Strategy, Conversions, copypress, curation, digital marketing, infographic, marketing, online marketing