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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    5 eBook Mistakes You Need To Fix Right Now

    There’s a sense of pride when you finally publish an ebook.

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    Topics: Sales & Marketing, writing, Content Marketing Strategy, Conversions, digital content, ebook, marketing, online marketing, sales, writing tips

    How to Determine the Best Marketing Channel for Your SMB: An SMB Marketing Guide

    There's a well-planned marketing strategy behind every successful small business. It's an indispensable tool to stay ahead of the competition in an increasingly competitive landscape.

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    Topics: SEO, smb marketing, advertising, banners, billboard marketing, broadcasting, Content Marketing Strategy, digital content, digital marketing, digital media, electronic media, magazine marketing, media, online marketing, print, print media, radio marketing, signage, small biz, Small Business, small business marketing, smb, Social Marketing, Social Media, social media marketing, Technology, telemarketing

    Why Even the Best Journalists Need Help Writing Digital Content

    Using the written word is not that "easy". Even seeing first hand what my twelve year old is learning and working toward in Language Arts reminds me of the journey and effort it takes to write and communicate well. And the "rules of the road" when it comes to the English language go back to Latin. All our thinking around the best way to write and communicate developed over hundreds and hundreds of years.

    The internet started becoming another outlet for written communication in the mid 90's and the impact it had and is still having on the written form of communication (amongst many others) is profound. This "new" medium has literally changed how we think about what we write and how we write it. It has given us countless choices and options and changed the face of journalism.

    By definition journalism is a literary style that aims to provide a service to the public by providing new information and analysis. And journalistic mediums range from print and broadcast to the web and mobile platforms.

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    Topics: audience, Content Marketing Strategy, digital content, journalism, journalist