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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Five Tips For Marketing Products To A Millennial Audience

    Like it or not, millennials make things happen. They’re the most connected, tech-savvy generation to ever exist, and currently make up the biggest part of the global workforce. What that means from an eCommerce stance is that they have enormous purchasing power - to the extent that unless you can 100% guarantee that they’ll never be interested in your brand, you cannot afford to ignore them.

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    Topics: branding, Content Marketing Strategy, demographics, social media marketing, b2c marketing, millennials

    Your Content Is Not About Demographics It's About Real People

    In a drive to commoditize everything, we live in a world where big data is all about the numbers and we're all fighting for attention. Maybe it's time to take a step back and consider a different approach.

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    Topics: audience, Content Marketing Strategy, demographics