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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Marketing and Data: A Match Made in Heaven

    The amount of data accessible to marketers is growing at a tremendous pace, and has been doubling every two years. By 2020, it is estimated that there will be approximately 44 zettabytes or 44 trillion gigabytes of data.

    With this growth, tapping into the potential of data analytics is vital for marketers as they try and gather more information about their audience.

    Is data analytics important for marketers?

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    Topics: Data Analytics

    10 Reasons Why Predictive Analytics Tools Will Transform Your Business

    Digital transformation is a competitive opportunity. Every minute, every day, we in today’s connected world are creating data.

    Organizations now not only have access to big chunks of data internally, but also to user preference data caused by their actions on the internet. Moreover, over the years, data has become easier to store, and faster to process.

    Given these advancements in technology, predictive analytics tools have progressed as a game changer. 

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    Topics: Data Analytics, Predictive Analytics Tools

    GDPR is Here, Now What? How to Target Your Customers Without Violating Trust

    The day has come. The General Data Protection Regulation, or GDPR as it’s affectionately reported, is officially in effect.

    GDPR is a regulation adopted by the European Union that acts as a protection for consumers’ private information and applies only to individuals within the European Union.

    It has come into effect just months after Cambridge Analytica, a British political consulting firm, made headlines for mining the personal data of over 87 million users via Facebook, with the social media platform’s permission & knowledge.

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    Topics: Data Analytics