Digital transformation is a competitive opportunity. Every minute, every day, we in today’s connected world are creating data.
Organizations now not only have access to big chunks of data internally, but also to user preference data caused by their actions on the internet. Moreover, over the years, data has become easier to store, and faster to process.
Given these advancements in technology, predictive analytics tools have progressed as a game changer.
The day has come. The General Data Protection Regulation, or GDPR as it’s affectionately reported, is officially in effect.
GDPR is a regulation adopted by the European Union that acts as a protection for consumers’ private information and applies only to individuals within the European Union.
It has come into effect just months after Cambridge Analytica, a British political consulting firm, made headlines for mining the personal data of over 87 million users via Facebook, with the social media platform’s permission & knowledge.