Honestly, who doesn’t want to improve their conversion rates?
Consistent conversion improvement is a goal that drives every functional area within a company.
However, the marketing team has some tools at their disposal to increase this number drastically. The difficulty comes in how to do this properly. While there are many methods marketers may take to improve conversion rates, one of the best is creating compelling and engaging content. Why is content so important to conversions?
Effective content marketers are often great observers — they understand the evolving consumer psychology and the science behind buyers’ behaviours.
It’s not enough to just create content. You need to understand how your target audience behaves in different scenarios. In fact, this very understanding of consumer behaviours can affect the design of your content and marketing message.
Why do businesses invest a fortune in content marketing? Is it for page views or gaining social media traction or some other vanity metric? The fact is your content marketing will fail unless your audience converts and becomes a paying customers.
Adopting a run-of-the-mill content marketing approach can help you get some page views, but it’s unlikely to help you meet the prime objective of your marketing campaign, conversions. On average, when you deliver optimized content based on your audience’s interests, you’re likely to see a boost of approximately 88%.
So, how do you figure out if your content is optimized for conversion and ready to move your audience through the funnel?
Here are six ways to find out if your content is primed for conversions.
Social holidays are essentially occasions that are celebrated — wait for it — on social media. Have you ever come across that funny hashtag such as #CrosswordPuzzleDay on Twitter and wondered who could possibly be celebrating it?
Sometimes when you’re running your small business, it seems like there’s a new expense around every corner. From suppliers to employees to insurance to sales commission -- it’s only natural that you’d be looking to cut corners where you can to pay for the stuff you have to.
Social media is something that has been a part of our daily lives. From Facebook, Twitter and Instagram, we use social media as a part of our daily activities. But whether or not we can use social media to drive leads towards our business is a different story.
A couple of decades ago, gathering data meant sending out a small army with questionnaires that haunted public places where you could find your target market. Now, data is literally on your fingertips.
Strategic marketing for B2B companies is becoming increasingly important as they face unprecedented challenges in terms of attracting and retaining clients. However, many of them still don’t recognize this challenge, as shown by a recent study by ANA.
Some find it hard to connect the dots between great content marketing and sales, but the straight line is there if you look hard enough. Solid content marketing can help your business at every stage in the buyer’s journey.
Good content drives awareness, provides information during the considerations stage, and can help close the deal in the decision stage.