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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Track Your Content Marketing ROI: Consider These Key Metrics

    The efficacy of your content marketing campaigns depends greatly on your ability to spell out your marketing goals. In terms of marketing dynamics, content marketing is unlike other forms of marketing strategies in that it calls for businesses to make clear-cut goals before setting up a content marketing campaign.

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    Topics: Sales & Marketing, Content Marketing Strategy, content tools, Conversions, engagement, marketing, marketing campaigns, ROI