Content Marketing has become incredibly vital to the success of businesses and organizations in recent years, and its importance will only continue to grow in the future. If you’re new to the world of content marketing, there’s no better time to perfect it than now.

According to a survey conducted by the Content Marketing Institute (CMI) in 2016, 88% of B2B respondents were using content marketing.

Before we dive into content marketing trends to look out for, you may be asking yourself, “what exactly is content marketing?”