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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    Connecting the Dots: Why Great Content Leads to Increased Sales

    Some find it hard to connect the dots between great content marketing and sales, but the straight line is there if you look hard enough. Solid content marketing can help your business at every stage in the buyer’s journey.

    Good content drives awareness, provides information during the considerations stage, and can help close the deal in the decision stage.

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    Topics: Content Marketing Strategy, Conversion Rate

    How AI is being used in Advertising and Marketing

    Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times.

    Wikipedia defines AI as intelligence exhibited by machines.

    However, in layman terms, when a computer program or machine is designed to mimic “cognitive functions” or perceive its environment like a human to learn and solve problems, it’s classified as Artificial Intelligence.

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    Topics: Artificial Intelligence, Content Marketing Strategy

    How to Tag Your Subscribers for Better Results: Best Practices

    The effectiveness of your email marketing depends largely on your ability to send quality content to your subscribers.

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    Topics: Content Marketing Strategy

    Tips for Giving an Effective Presentation

    Presentation skills are very much required in today’s life. A presentation is not just standing and giving information, it’s about your audience and how you involve them. It’s an essential criterion for any field to survive nowadays. Some people are the very best in their field of work but if you ask them to define that same work in front of a hall their anxiety level increases.

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    Topics: Content Marketing Strategy

    5 Things to Consider While Choosing a CRM Solution

    The modern business landscape has become extremely complex and competitive, which requires you to adopt software tools to optimize your limited resources, boost productivity and improve the bottom line.

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    Topics: Content Marketing Strategy

    How to Build or Buy B2B Lead Lists for Your Outbound Campaign

    The success of your outbound marketing campaign hinges on the quality of your lead list. This might sound cliché but considering the staggering number of email campaigns run with bad data, it bears repeating every single time we talk about generating email lead lists. Building quality lead lists, therefore, is the cornerstone of every successful outbound marketing campaign.

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    Topics: Lead Generation, Content Marketing Strategy

    How to Measure Incremental Sales from Marketing Campaigns

    We live in interesting times.

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    Topics: Content Marketing Strategy

    How to Spring Clean Your CRM Data: 7 Steps

    Data integrity is the key to the success of every B2B business, regardless of their size and stature. Apart from helping you avoid unnecessary expenses, a clean CRM record also leads to better lead conversion. 

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    Topics: Content Marketing Strategy

    How to Nurture Leads Using Customer Data: Best Practices

    In the technology-centric modern business environment, customer data is the most important asset for marketers. Indeed, it is not the data that is important itself - what really counts is how you analyze it and use it to build meaningful relationships and drive revenue.

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    Topics: Content Marketing Strategy