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The Atomic Reach Blog

Your go-to source for all things content marketing, lead generation, data analytics & more.

    How to Market Your Health Care Products

    In an extremely competitive healthcare marketing landscape, the healthcare professionals and organizations need to promote their brand well enough to stay ahead of the competition and attract more patients.

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    Topics: Content Marketing Strategy

    Thought Leadership in Healthcare: Here’s How You Build It

    Thought leadership has emerged as a highly effective marketing tool in the healthcare industry in recent years. With an increasing number of people searching online for health information, healthcare specialists and wellness professionals have a wealth of opportunities to educate their potential customers and establish thought leadership in their area of practice.

    According to a B2B Benchmark Study, nearly 50% marketers use content marketing to boost thought leadership and engage with their patients.  

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    Topics: Content Marketing Strategy

    Three Critical SEO Components Every Blog Needs

    Great content might be an important part of running a successful blog, but search engine optimization is just as critical. To that end, here are the three things your blog absolutely must have in order to rank.

    Search Engine Optimization (SEO) can be a pain for any blog owner. And on the surface, it seems a bit unnecessary. After all, you’re a writer, not a marketing professional...right?

    Thing is, if you want traffic - if you want to be successful in the long run - you need to optimize it. If it helps, think of your blog like a restaurant.

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    Topics: Content Marketing Strategy

    4 Useful Tips for Content Marketers in the Healthcare and Wellness Sectors

    It’s not very easy to create content for a healthcare organization because of stringent compliance laws such as HIPAA (Health Insurance Portability and Accountability Act).

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    Topics: Content Marketing Strategy

    Why Content Marketing is Important for the Healthcare Industry

    Owing to the growth in content consumption online, digital marketers are increasingly using content marketing to establish their brand authority and influence decision-making. Thanks to the technological revolutions over the past several years, consumers are now using the Internet to research everything before they make a purchase, be it a mobile phone, insurance policy or property. The healthcare industry is no exception to this emerging trend - according to the Pew Internet, nearly 62% smartphone owners used their phone to look up information about a health condition in 2015.

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    Topics: Content Marketing Strategy

    14 Useful Tools to Add to Your Marketing Technology Stack

    The Marketing Technology Stack is essentially a collection of technology tools which content marketers can use not only to drive and monitor their campaigns but to measure their performances as well. The marketing tech stack can consist of several technology-based tools such as SaaS platforms, traditional software, and social media tools.

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    Topics: Social Media, Content Marketing Strategy, Content Creation Tools

    B2C Website Vs. B2B Website: A Comparative Analysis

    B2B (Business to Business) and B2C (Business to Consumer) systems seem about the same, but there are quite a few differences. For instance, B2B sales have a longer and more complex cycle that B2C. B2C is more straightforward, simpler, and needs less relationship investment.

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    Topics: Content Marketing Strategy, Best Practices

    How AI Can Improve User Engagement [Infographic]

    If you are a marketer, there is no doubt you are aware of AI-based companies cropping up across the industry. What was once thought of as a “fad” has now evolved into a full-blown movement, thanks to growth in funding initiatives, emerging success stories and intuitive new companies.

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    Topics: Content Marketing Strategy, Artificial Intelligence

    Five Tips For Marketing Products To A Millennial Audience

    Like it or not, millennials make things happen. They’re the most connected, tech-savvy generation to ever exist, and currently make up the biggest part of the global workforce. What that means from an eCommerce stance is that they have enormous purchasing power - to the extent that unless you can 100% guarantee that they’ll never be interested in your brand, you cannot afford to ignore them.

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    Topics: Content Marketing Strategy

    Personalization Marketing: How To Leverage Customer Data for Marketing Success

    Technology has become a critical component of the modern marketing mechanism. Today, a majority of consumers are extremely savvy about what they want as they have easy access to updated information at their fingertips, quite literally. What’s more, they are even ready to pay for personalized experiences and offers from their favorite brands.

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    Topics: Content Marketing Strategy

    How Technology Is Changing Digital Marketing

    The technological innovations have transformed the marketing practices in ways few had imagined before.

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    Topics: Content Marketing Strategy

    How to Use LinkedIn for B2B Marketing

    Even though LinkedIn has a staggering 430 million users, many businesses still perceive it as a platform that ONLY serves the purpose of connecting employers with their prospective employees.

    However, LinkedIn is much more than just a networking platform for employers and job seekers.

    According to a study by Demand Wave, LinkedIn is the most sought-after platform for lead generation and sales for B2B marketers across all social media channels.

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    Topics: Social Media, Content Marketing Strategy, Lead Generation

    Learn How to Increase Visibility & Improve SEO

    Do you wonder how search engines prioritize their listings? Do you speculate on what it will take to move your name to the top of the list? Wouldn't it be nice to have a plan to follow to help you on your way? There is, and it is as simple as looking at an infographic.

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    Topics: Content Marketing Strategy

    How to Use Twitter for B2B Lead Generation

    With a mind-boggling 500,000,000 tweets per day, Twitter has evolved into a must-have tool for B2B marketers. An upward movement in Twitter’s advertising revenue per 1000 timeline views indicates B2B marketers are constantly turning to Twitter for their lead generation campaigns.

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    Topics: Social Media, Content Marketing Strategy

    How to Leverage Emotions to Connect with Your Audience

    Emotional Marketing is the process of evoking a range of emotions in your audience, triggering interactions and engagements with a brand. Whether it’s TV ads or content marketing, brands that articulate their stories well tend to connect with their audience more successfully. This breeds customer loyalty and ultimately, generates revenues.

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    Topics: Content Marketing Strategy

    How to Craft an Effective B2B Thought Leadership Marketing Strategy

    Thought leadership is a type of marketing wherein you establish yourself or your brand as an authority and opinion leader within your industry. It’s a process of building your long-term reputability and answering the complex questions of your audience and followers in the industry.

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    Topics: Content Marketing Strategy

    How to Create Shareable "Bite-size" Content for Marketing Success

    Bite-size or snack-size content refers to content that is short, offers value, and can be easily digested.

    The bite-size content has gained momentum with the burgeoning use of social media platforms as well as increased Internet consumption via mobile devices.

    For many Internet users, it’s far easier and convenient to interact with a short Facebook post, tweet, gif or meme on Pinterest rather than read a lengthy article.

    Therefore, creating bite-size and snack-able content has become vital for the success of any content marketing campaign.

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    Topics: Content Marketing Strategy

    How To Improve The Quality Of Your Sales Leads Using Social Data

    A couple of decades ago, gathering data meant sending out a small army with questionnaires that haunted public places where you could find your target market. Now, data is literally on your fingertips.

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    Topics: Social Media, Content Marketing Strategy, Lead Generation, Conversion Rate

    5 Secret Twitter Hacks for Smart B2B Marketers

    With over 500 million Tweets sent every single day, Twitter is one of the most powerful marketing tools for B2B businesses. According to research, there are over 288,000 CEOs who tweet to connect with their target audience, establish influence and demonstrate thought leadership. Similarly, around 366,000 startup founders leverage this powerful marketing tool to grow their influence and nurture their brands.

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    Topics: Content Marketing Strategy

    Top 7 B2B Growth Marketing Strategies

    Strategic marketing for B2B companies is becoming increasingly important as they face unprecedented challenges in terms of attracting and retaining clients. However, many of them still don’t recognize this challenge, as shown by a recent study by ANA.

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    Topics: Content Marketing Strategy, Conversion Rate, Best Practices